# Business-Focused Rewards Collaborations RBC and Canadian Tire Launch a Triple Rewards Partnership By Kanesa D | Published 2026-01-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rbc-and-canadian-tire References: [insidehalton](https://www.insidehalton.com/news/rbc-canadian-tire-loyalty-ontario/article_8e772a3d-6cc1-52ff-a38c-f1cea66a2961.html) & [avionrewards](http://avionrewards.com/triangle)  RBC and Canadian Tire have partnered to let credit and debit cardholders earn triple Canadian Tire Money on eligible purchases at participating Canadian Tire banners, including Sport Chek and [Mark’s](https://www.trendhunter.com/trends/makers-mark-spirited-women). The collaboration integrates Canadian Tire’s Triangle [Rewards](https://www.trendhunter.com/trends/dualearning-reward-system) with the Avion Rewards program, allowing customers to link RBC cards to Triangle accounts to access offers and activate rewards. Later this year, Avion Rewards members will also be able to convert points to Canadian Tire Money, enhancing value for shared customers. “RBC and [Canadian Tire Corporation](https://www.trendhunter.com/trends/canadian-tire-and-tim-hortons) have created a seamless experience that brings tangible everyday value to our millions of RBC cardholders when they shop at some of the country’s most popular and beloved brands,” said Vinita Savani, executive vice-president, cards and loyalty at RBC, in a release. Image Credit: RBC, Canadian Tire ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 31% | Activity: 36% | Freshness: 62% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### Key Themes Behind This Trend - **Triple Rewards Programs:** A new era of rewards programs is emerging where partnerships like RBC and Canadian Tire's offer triple points incentives, elevating customer engagement and loyalty. - **Integrated Loyalty Platforms:** The integration of different loyalty programs, such as Avion Rewards and Triangle Rewards, streamlines reward redemption and provides enhanced user benefits. - **Points Conversion Flexibility:** Enabling points conversion between different loyalty currencies, as exemplified by converting Avion points to Canadian Tire Money, offers customers more versatility in how they utilize rewards. ### Where This Applies - **Financial Services:** The financial services industry sees innovation through collaborations that enhance credit card rewards, driving increased customer retention. - **Retail Sector:** Retailers are integrating loyalty programs to bolster customer relationships, expanding purchasing incentives. - **Consumer Loyalty Programs:** The consumer loyalty industry is transforming with cross-partner reward redemption systems, offering greater value to consumers. ## Related on Trend Hunter - [Ski Resort Hospitality Expansions](https://www.trendhunter.com/trends/vail-resorts.md) - [Signature Value-Driven Menus](https://www.trendhunter.com/trends/new-luxe-value-menu.md) - [Sports-Focused Loyalty Programs](https://www.trendhunter.com/trends/sports-cantina.md) - [Sports Fan-Focused Loyalty Currencies](https://www.trendhunter.com/trends/loyalty-currency.md) - [Co-Branded Credit Card Perks](https://www.trendhunter.com/trends/cobranded-credit-card.md) - [Automated Savings Tools](https://www.trendhunter.com/trends/cashback1.md) - [Produce-Focused Verified Savings Programs](https://www.trendhunter.com/trends/verified-savings-program.md) - [Mortgage Rewards Platforms](https://www.trendhunter.com/trends/mortgage-reward.md) - [Daily UPI Credit Cards](https://www.trendhunter.com/trends/flex-by-google-pay.md)