# Razor-Printing Pop-Ups Gillette's 'RZR MKR' Showcases the History and Future of Razors for Men By Laura McQuarrie | Published 2016-08-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/razors-for-men References: [eventmagazine](http://www.eventmagazine.co.uk/pictures-gillettes-3d-printing-pop-up-boxpark/brands/article/1405223) & [twitter](https://twitter.com/rzrmkr) For the span of a week, [Gillette](https://www.trendhunter.com/trends/gilette-and-razer) is stationing itself in Shoreditch, London's Boxpark with a pop-up that celebrates the history of razors for men, as well as offering a futuristic look into shaving innovations of the future. The 'RZR MKR' pop-up features one wall that serves as a place for visitors to browse a [gallery of Gillette razors](https://www.trendhunter.com/trends/gillette-1) from 1901 all the way up to today. The shop also features an on-site 3D Ultimaker2 printer, where people are able to customize their own [3D-printed razor handle](https://www.trendhunter.com/trends/supplys-max-razor) and have it shipped to them at a later date for £10. For inspiration, visitors are able to look at a display of winning 3D-printed handles from a previous design contest that Gillette ran in the UK. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 89% | Activity: 95% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Customizable 3d-printed Products:** The rise of on-site 3D printing allows customers to personalize products and offers opportunities for brands to create unique and customizable experiences. - **Retro Revival:** Celebrating the history of a product or brand can create a sense of nostalgia and authenticity, attracting consumers who appreciate retro designs and aesthetics. - **Interactive Retail Experiences:** Pop-up shops and interactive displays provide consumers with immersive experiences, allowing brands to engage with customers on a deeper level. ### Industries Being Reshaped - **3D Printing:** The growing demand for customizable products presents opportunities for 3D printing companies to expand their offerings and cater to the personalized needs of consumers. - **Beauty and Personal Care:** Combining technology with personal care products can attract tech-savvy consumers who are looking for innovative and unique grooming experiences. - **Retail and E-commerce:** Pop-up shops and interactive displays can drive foot traffic and create memorable experiences, giving brick-and-mortar stores a competitive edge in the e-commerce era. ## Related on Trend Hunter - [Sleek Snake-Adorned Razers](https://www.trendhunter.com/trends/gilette-and-razer.md) - [Art-Infused Razor Gift Sets](https://www.trendhunter.com/trends/graffiti-razor-gift-sets.md) - [Interactive Grooming Brand Pop-Ups](https://www.trendhunter.com/trends/lower-body-spray.md) - [House Party Pop-Ups](https://www.trendhunter.com/trends/boots-beauty-house-party.md) - [Self-Care Barber Pop-Ups](https://www.trendhunter.com/trends/barber-shop-pop-up.md) - [Growth-Focused Beauty Pop-Ups](https://www.trendhunter.com/trends/self-growth-studio.md) - [Gamified Beauty Pop-Ups](https://www.trendhunter.com/trends/the-players-lounge-popup.md) - [Pivoting Low-Cost Razors](https://www.trendhunter.com/trends/harrys-plus.md) - [Inspiring Multi-Shop Pop-Ups](https://www.trendhunter.com/trends/possibility-place.md)