# Disruptive Razor Campaigns Billie's 'Red, White, and You Do You' Reminds That Shaving is a Choice By Laura McQuarrie | Published 2019-06-26 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/razor-campaign References: [glamour](https://www.glamour.com/story/billies-razor-ad-pubic-hair) & [mybillie](https://mybillie.com/pages/razor) As part of its Project Body Hair, empowering [razor brand Billie](https://www.trendhunter.com/trends/razor-island) made headlines last year for introducing the first-ever razor campaign to actually depict body hair. Now, Billie is introducing an all-new campaign that sets itself as the first to show pubic hair, which is still largely seen as taboo. The [body hair-normalizing campaign](https://www.trendhunter.com/trends/doves-super-bowl-ad) called 'Red, White, and You Do You' boasts a Fourth of July summer theme with models in patriotic red, white, blue and striped swimsuits. According to Billie co-founder Georgina Gooley, "If we’re not acknowledging body hair exists, it’s a form of [body shaming](https://www.trendhunter.com/trends/you-are-amazing)." With its razor ads, Billie is on a mission to spark conversations about the messages and expectations that conventional razor brands have been putting on women for years. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 17% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Body Hair Normalization:** Opportunity for razor brands to break down taboos and promote body positivity by showcasing diversity in body hair. - **Taboo-breaking Advertising:** Opportunity for brands to differentiate themselves and create buzz by taking a bold stance on traditionally taboo topics. - **Inclusive Marketing:** Opportunity for brands to build a loyal customer base by actively catering to underrepresented or marginalized groups in their marketing campaigns. ### Industries Being Reshaped - **Razor Industry:** Razor brands can disrupt the market by creating products and campaigns that prioritize inclusivity and body positivity. - **Beauty Industry:** Beauty brands can disrupt the industry by expanding their definitions of beauty to include diversity in body hair and promoting body positivity. - **Advertising Industry:** Advertising agencies can disrupt the industry by pushing boundaries and challenging traditional norms to create bold, memorable campaigns that resonate with audiences. ## Related on Trend Hunter - [Honest Shaving Campaigns](https://www.trendhunter.com/trends/any-hair-anywhere.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Body-Positive Charm Bikinis](https://www.trendhunter.com/trends/billie-x-ian-charms.md) - [Playful Body Hair Planters](https://www.trendhunter.com/trends/billie-chia-pet.md) - [Affordable Targeted Bodycare](https://www.trendhunter.com/trends/billie-bodycare.md) - [Flora-Inspired Body Autonomy Campaigns](https://www.trendhunter.com/trends/full-bush-summer.md) - [Intimate Body Hair-Removing Collections](https://www.trendhunter.com/trends/pubic-hair-skin.md) - [Humorous Male-Targeted Campaigns](https://www.trendhunter.com/trends/the-club-campaign.md) - [Gen Z-Focused Personal Care](https://www.trendhunter.com/trends/kiehls-3.md)