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# Razor Blade Pendant by Arash and Kelly

By Design Crack | Published 2007-02-18 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/razor-blade-pendant-by-arash-and-kelly
References: [designcrack](http://designcrack.com/v2/2007/02/12/razor-blade-pendant-by-arash-and-kelly/) & [arashandkelly](http://www.arashandkelly.co.uk/Shop.htm)

As you may know, I'm a huge fan of [NIKE](https://www.trendhunter.com/trends/phoenix-open-colorway) shoes. So, when I saw this pendant available at the Arash and [Kelly](https://www.trendhunter.com/trends/holiday-trio-makeup-set) design store, I just had to have it. It's a pendant using the (most likely) trademarked NIKE phrase, â€œJust Do Itâ€. A Phrase NIKE has used for years as a call to arms for all wanna-be athletes to get out there, buy a pair of NIKEs, and just do your sport. But rarely, do products ever sympathize with the suicidally depressed individuals in the world. Why can't they have a series of products based around their needs and desires? Why does everyone has to be so damn cheerful? Now, of course, we have the razor blade pendant, a punk rock tome in steel. I'm terminally happy, but I bet I could sell a bus load of these pendants if I set up in front of a [Bauhaus](https://www.trendhunter.com/trends/ciga-design-hunter-series) concert.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 32% | Activity: 51% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Athletic-inspired Fashion Accessories:** Creating fashion accessories inspired by athletic brands or slogans to capture a broader audience.
- **Gothic/punk Fashion Accessories:** Designing darker, edgier fashion accessories for those looking to add some unique flair to their wardrobe.
- **Mental Health-inspired Accessories:** Designing fashion accessories or merchandise with mental health awareness messages to create a more inclusive culture.

### Industries Being Reshaped

- **Apparel and Accessories:** Creating unique fashion statement pieces that merge different styles or themes.
- **Mental Health Awareness:** Incorporating mental health messaging into fashion accessories can help break down societal stigmas and reduce discrimination.
- **Niche Music Events and Festivals:** Selling gothic and punk-inspired accessories and fashion at music festivals to cater to a unique and growing fanbase.

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