# Collaborative Mobile Game Peripherals Razer Partnered with Hoyoverse on ZZZ Collection By Colin Smith | Published 2025-08-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/razer-zenless-zone-zero References: [kitguru.net](https://www.kitguru.net/peripherals/joao-silva/razer-partners-with-hoyoverse-for-zenless-zone-zero-peripheral-collection/) & [razer](https://www.razer.com/ca-en/collabs/zenless-zone-zero?srsltid=AfmBOopt6rZ6A92IYrcsp1bbGNamEqsah3lZ20RyiBg5wlTlhiyg1xmS)  Razer and HoYoverse announced a partnership to launch the first official peripheral collection for the action RPG Zenless Zone Zero, themed around Miyabi, an in-game character from the Cunning Hares faction. The collection comprises four Razer products customized with Zenless Zone Zero–inspired aesthetics: the [Iskur V2 X](https://www.trendhunter.com/trends/razer-eva02-collection) ergonomic gaming chair, the [BlackWidow V4 X](https://www.trendhunter.com/trends/razer-blackwidow-v4) mechanical keyboard, the Cobra wired gaming mouse, and the [Gigantus](https://www.trendhunter.com/trends/pokmon-espeon) V2 mouse mat. In addition to themed hardware, each item includes a code for in-game rewards: 400 Polychrome, 50,000 Denny, and 15 investigator logs with the chair; 250 Polychrome, 60,000 Denny, and 10 investigator logs with the keyboard; 100 Polychrome and 20,000 Denny with the mouse; and 50 Polychrome and 10 investigator logs with the mouse mat. Pricing details published by KitGuru list the keyboard at €169.99 (or $189.99), the Cobra mouse at £59.99 ($59.99), the Gigantus V2 mouse pad at £29.99 ($29.99), and a mouse-and-mat bundle for £89.98, with regional availability subject to Razer’s official distribution channels. Codes are valid until April 30, 2027, and usable once per account. Image Credit: Razer, Hoyoverse ## Trend Insights (Trend Hunter) - Score: 7.9/10 - Popularity: 94% | Activity: 96% | Freshness: 48% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Collaborative Game Merchandising:** The collaboration between Razer and HoYoverse on game-themed peripherals unlocks new avenues for branded merchandise that enhances player engagement. - **In-game Rewards Integration:** Integrating in-game rewards with physical products like the Zenless Zone Zero peripherals offers a multifaceted approach to player incentives and retention. - **Themed Gaming Accessories:** The trend of creating gaming accessories themed around specific game characters or factions enhances brand loyalty and offers a personalized gaming experience. ### Industries Being Reshaped - **Gaming Hardware:** The development of game-specific peripherals presents opportunities for innovation in the gaming hardware industry, blending functionality with fan-based aesthetics. - **Digital Entertainment:** Collaborations between game developers and accessory brands reflect a shift in the digital entertainment industry towards multifaceted user engagement through real-world collectibles. - **E-commerce Platforms:** E-commerce platforms focused on gaming products benefit from unique partnerships that drive exclusive sales and cater to niche gaming communities. ## Related on Trend Hunter - [Game-Inspired PC Peripherals](https://www.trendhunter.com/trends/razer-3.md) - [Fighting Game Brand Collaborations](https://www.trendhunter.com/trends/razer-2xko.md) - [Battle Royale Gaming Peripherals](https://www.trendhunter.com/trends/razer-pubg.md) - [Collaborative Gaming Peripherals](https://www.trendhunter.com/trends/razer-2.md) - [Gaming Peripheral Collections](https://www.trendhunter.com/trends/pokmon-espeon.md) - [Artistic Gaming Peripherals](https://www.trendhunter.com/trends/keith-haring-1.md) - [Artistic Gaming Peripherals](https://www.trendhunter.com/trends/asus-5.md) - [Collaboration Clothing-Branded Gaming Devices](https://www.trendhunter.com/trends/razer-evisu-collection.md) - [Japanese Cartoon-Branded Collections](https://www.trendhunter.com/trends/razer-kuromi.md)