# Rugged Connected Watches The Gaming Brand Introduces the Razer Nabu Watch at CES 2016 By Michael Hemsworth | Published 2016-01-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/razer-nabu-watch References: [cultofandroid](http://www.cultofandroid.com/77977/razers-first-smartwatch-isnt-quite-as-smart-as-it-could-be/) & [razerzone](http://www.razerzone.com/gb-en/nabu-watch/?src=pgm.95498400&utm_source=email&utm_campaign=nwgb&utm_medium=edm_GB) While some will likely shy away from calling the Razer Nabu Watch a smartwatch, the new timepiece from the gaming-focused technology brand is definitely outfitted with a number of [smart features](https://www.trendhunter.com/trends/pebble-round-2). Aside from tracking activity and sleep, the Razer Nabu Watch features a shake-to-share feature as well as the ability to track smartphone notifications and more. What sets the connected watch apart from other [wearables on the market](https://www.trendhunter.com/trends/active-2-smartwatch) is the rather low-tech design; instead of offering a small display, the Razer Nabu Watch has an LED screen. The [rugged design](https://www.trendhunter.com/trends/rugged-smartwatches) of the timepiece fits in well with other products from the brand, which comes in either the standard edition or Forged Edition that is packed extra-strength stainless steel buttons. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 50% | Activity: 68% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### Why This Trend Is Growing - **Connected Watches with Low-tech Design:** Opportunity for brands to offer connected watches with simple, practical and rugged design that don't compromise on smart features. - **Shake-to-share Feature in Wearables:** Opportunity for wearable brands to introduce shake-to-share feature in their products for easy and quick data sharing between devices. - **Led-screen Technology in Watches:** Opportunity for tech brands to explore LED-screen technology in hybrid watches to offer a unique user experience. ### Industries Being Reshaped - **Gaming Technology:** Gaming technology brands can expand their product line and explore the wearable market for additional revenue streams. - **Wearable Technology:** Wearable technology companies can innovate on designs and introduce new features to meet evolving consumer demands and market trends. - **Consumer Electronics:** Consumer electronics companies can explore the potential of hybrid watches that combine traditional watch design with innovative tech features. ## Related on Trend Hunter - [Rugged Mechanically Inspired Smartwatches](https://www.trendhunter.com/trends/black-shark-gs3-ultra.md) - [Wrist-Worn eSports Watches](https://www.trendhunter.com/trends/msi-gaming-pc-watch.md) - [Nostalgic Gaming Timepieces](https://www.trendhunter.com/trends/retro-gaming-watch.md) - [Gaming Wearable Devices](https://www.trendhunter.com/trends/tetris-watch.md) - [Extreme Adventurer Smartwatches](https://www.trendhunter.com/trends/apple-watch-ultra.md) - [Ultra-Rugged Smartwatch Models](https://www.trendhunter.com/trends/garmin-tactix-8-cerakote-edition.md) - [Retro Gaming Wearables](https://www.trendhunter.com/trends/space-invaders-my-play-watch.md) - [Wilderness-Ready Smartwatch Models](https://www.trendhunter.com/trends/garmin-tactix-7-amoled-edition.md) - [Micro-Sized Finger-Friendly Smartwatches](https://www.trendhunter.com/trends/rogbid-fusion.md)