# Sustainable Start-Up Funds The $50 Million USD Razer Green Fund Supports Green Businesses By Riley von Niessen | Published 2021-04-22 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/razer-green-fund References: [zvntrs](https://www.zvntrs.com/) & [razer](https://www.razer.com/go-green) Razer, the leading lifestyle brand for gamers, has announced the launch of the [Razer Green Fund](https://www.trendhunter.com/trends/razer) and a seed investment into The Nurturing Co. sustainable product start-up in time for Earth Day. The news follows up Razer's 10-year sustainability roadmap that it announced in March 2021 as a part of its #GoGreenWith Razer initiative, which outlines its goal of using 100% Renewable Energy by 2025, and striving for 100% Carbon Neutrality by 2030. Through the $50 million USD Razer Green Fund, which is managed by zVentures, the brand will offer support to start-ups that are [dedicated to sustainability](https://www.trendhunter.com/trends/emerald-summit). With this move, Razer hopes to give green businesses opportunities to make positive change and lead a more sustainable future. Image Credit: Razer ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 79% | Activity: 90% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Start-ups:** The Razer Green Fund creates a trend of supporting businesses dedicated to sustainability. - **Green Investing:** The Razer Green Fund sets a trend of investing in companies focused on environmentally-friendly products and practices. - **Corporate Sustainability Roadmaps:** Razer's 10-year sustainability roadmap sets a trend for corporations to create comprehensive sustainability goals. ### Who This Affects Most - **Venture Capital:** The Razer Green Fund creates opportunities for venture capitalists to invest in sustainable businesses. - **Sustainable Products:** The Nurturing Co.'s seed investment from the Razer Green Fund shows opportunities for growth in the sustainable products industry. - **Gaming Industry:** Razer's commitment to sustainability sets a precedent for the gaming industry to prioritize environmentally-friendly practices. ## Related on Trend Hunter - [Web3 Gaming Initiatives](https://www.trendhunter.com/trends/razer.md) - [Eco-Minded Gaming Mouses](https://www.trendhunter.com/trends/ecologo-certified-gaming-mice.md) - [Flagship AI Innovation Centres](https://www.trendhunter.com/trends/razer-ai-centre-of-excellence.md) - [Gamer Gear Reward Programs](https://www.trendhunter.com/trends/razerstore-rewards.md) - [Indie Game Investment Programs](https://www.trendhunter.com/trends/blue-ocean-games.md) - [AI-Powered Gaming Ecosystems](https://www.trendhunter.com/trends/razer-wyvrn.md) - [Sleek Snake-Adorned Razers](https://www.trendhunter.com/trends/gilette-and-razer.md) - [Gamer-Focused Digital Conferences](https://www.trendhunter.com/trends/razercon.md) - [Collaborative Mobile Game Peripherals](https://www.trendhunter.com/trends/razer-zenless-zone-zero.md)