# Exclusive Laptop Colorways Razer Showcased the Razer Blade 14 in a New 'Mercury' Colorway By Colin Smith | Published 2022-11-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/razer-blade-14-mercury References: [razer](https://www.razer.com/gaming-laptops/Razer-Blade-14/RZ09-0427EEM3-R3U1)  'Razer,' the world's leading lifestyle brand for gamers, showcased the Razer Blade 14 Mercury Edition, a new exclusive colorway for [Razer Store](https://www.trendhunter.com/trends/new-razer-blade-15) customers only. The Mercury Edition colorway is available now in two different main GPU configurations, one that features an RTX 3060 and one that features an [RTX 3070 Ti](https://www.trendhunter.com/trends/raider-ge67hx). The Razer Blade 14 Mercury Edition is available for preorder at prices that start at $1,849.99 USD, but will vary based on the selected configuration. Aside from its GPU, this laptop features a 14" full HD 144hz display, 16GB of 4800 Mhz RAM, and a 1TB SSD. The included CPU is the AMD [Ryzen 9 6900HX](https://www.trendhunter.com/trends/powerful-gaming-laptops) in both configurations. The main differentiator with this laptop over the previous Razer Blade 14s, though, is its colorway. The Mercury colorway blends sleek silvers with dark matte blacks, creating a premium appearance that slightly differentiates from Razer's signature black and green colorway. This is notable as even the Razer Snakes logo on the back of the laptop is in a shimmering silver color. Image Credit: Razer ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 77% | Activity: 80% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Exclusive Colorways:** Brands can differentiate their products by offering exclusive colorways that appeal to consumers seeking unique designs. - **Personalization:** Providing options for customers to personalize the color of their laptop can increase brand loyalty and drive sales. - **Gamers' Laptops:** Continued innovation in the gamer laptop market creates opportunities for brands to capture a growing consumer market with high-end specifications and design elements. ### Where This Applies - **Computer Hardware:** Designing and manufacturing computer hardware with exclusive colorways and customizable options can capture a larger share of the competitive computer hardware market. - **Gaming Accessories:** Developing new gaming accessories and peripherals with unique colorways and personalization options can appeal to the growing gamer market. - **E-commerce Retail:** Retailers can leverage exclusive colorways and customization options to differentiate their online offerings and increase customer engagement. ## Related on Trend Hunter - [High-Performance Gaming Laptops](https://www.trendhunter.com/trends/powerful-gaming-laptops.md) - [All-White Gaming Laptops](https://www.trendhunter.com/trends/lenovo-4.md) - [Smooth Display Gaming Laptops](https://www.trendhunter.com/trends/new-razer-blade-15.md) - [Portable Dual-Mode Gaming Laptops](https://www.trendhunter.com/trends/blade-16.md) - [Collaboration Sports Car Laptops](https://www.trendhunter.com/trends/razer-blade-16-x-automobili-lamborghini-edition.md) - [Size-Efficient Gaming Laptops](https://www.trendhunter.com/trends/razer-blade-16.md) - [High-Power Portable Gamer Laptops](https://www.trendhunter.com/trends/the-razer-blade-15.md) - [AI-Powered Gaming Laptops](https://www.trendhunter.com/trends/razer-blade-14.md) - [AAA-Ready Gaming Laptops](https://www.trendhunter.com/trends/raider-ge77-hx.md)