# Sustainably Sourced Coffee Lineups The Raíz Reserve Coffees from S&D Coffee & Tea are High-Quality By Michael Hemsworth | Published 2019-04-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/raz-reserve-coffees References: [preparedfoods](https://www.preparedfoods.com/articles/122317-raíz-reserve-sustainably-sourced-coffees) & [sdcoffeetea](http://www.sdcoffeetea.com/) The Raíz Reserve coffees have been announced by S&D Coffee & Tea as a new lineup of products that address the need for more sustainable java. The new coffee line is 100% sustainably sourced from farmers in three regions including Central America, Brazil and South America. Each one is characterized by its sustainability, but also its [premium flavor](https://www.trendhunter.com/trends/specialty-coffee-collection) that puts the unique flavor qualities of the local java in focus for consumers to appreciate. Head of S&D Coffee & Tea Sustainability Efforts Olga L Cuellar-Gomez addressed the new Raíz Reserve coffees saying, "We are very proud to be launching our first line of exclusively [sustainably sourced coffees](https://www.trendhunter.com/trends/craft-instant-coffee) from the family of Raíz farmers in three origins. This launch is a testament to the power and potential of the Raíz Sustainability® platform, and we look forward to continuing our efforts with more 100% sustainably sourced coffee offerings in the years to come.” ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 15% | Activity: 41% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Coffee Farming:** Farmers can adopt sustainable coffee farming practices to produce high-quality coffee while minimizing the impact on the environment. - **Premium Local Coffee:** Offering unique and high-quality local coffee can create a competitive advantage for coffee companies. - **Sustainable Sourcing:** More companies can follow S&D Coffee & Tea's example and source their products sustainably, which can lead to a positive environmental and social impact. ### Where This Applies - **Coffee Production:** By adopting sustainable practices and focusing on producing high-quality local coffee, coffee producers can differentiate themselves in the market and appeal to environmentally conscious consumers. - **Sustainable Agriculture:** Coffee production is just one example of how sustainable farming practices can benefit both the environment and farmers' livelihoods. - **Food and Beverage Retail:** Supermarkets, coffee shops, and other food and beverage retailers can attract environmentally conscious consumers by offering sustainably sourced and premium local coffee products. ## Related on Trend Hunter - [Regenerative Agriculture Coffees](https://www.trendhunter.com/trends/illy-caff-arabica-selection-brazil-cerrado-mineiro.md) - [Sustainable Coffee Product Lines](https://www.trendhunter.com/trends/sustainable-coffee1.md) - [Sustainably Packaged Coffee Products](https://www.trendhunter.com/trends/singleserve-coffee-bags.md) - [Indigenous Coffee Subscription Services](https://www.trendhunter.com/trends/native-root.md) - [Expressive Organic Coffees](https://www.trendhunter.com/trends/expressive-organic-coffee.md) - [Regenerative Organic Coffees](https://www.trendhunter.com/trends/regenerative-coffee1.md) - [RTD Organic Cold Brew Coffees](https://www.trendhunter.com/trends/organic-cold-brew-coffees.md) - [Artisan Cafe Coffee Ranges](https://www.trendhunter.com/trends/paddy-scotts.md) - [Dark Roast QSR Coffees](https://www.trendhunter.com/trends/organic-dark-roast-coffee.md)