# Fried Chicken Dipping Sauces Sweet Baby Ray’s Just Launched New Ray’s Chicken Sauce Nationwide By Katherine Pendrill | Published 2020-11-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rays-chicken-sauce References: [chewboom](https://www.chewboom.com/2020/11/01/sweet-baby-rays-launches-new-rays-chicken-sauce-nationwide/) With fried chicken sandwiches still all the rage among consumers, [Sweet Baby Ray’s](https://www.trendhunter.com/trends/blimpie-southern-and-spicy-sandwiches) has launched the perfect new condiment: Ray’s Chicken Sauce. Sweet Baby Ray’s is well known for its dipping sauces and spreads. The latest addition to the brand's lineup is Ray’s Chicken Sauce, which is a condiment that was specifically developed to bring out the best flavors of chicken. The sauce itself combines the traditional flavors of honey mustard and barbecue sauce for a subtly-sweet, smoky flavor profile. The result is a perfect dipping sauce for everything from oven-baked chicken tenders to a crispy fried chicken sandwich. Ray’s Chicken Sauce can now be found at grocery stores and other retailers nationwide in handy 14-ounce bottles. Image Credit: Sweet Baby Ray’s ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 21% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Fried Chicken Sandwiches:** Opportunity for restaurants to create unique dipping sauces to complement their fried chicken sandwiches. - **Hybrid Condiments:** Brands can create new condiments that combine traditional flavors to appeal to consumers. - **Premium Dipping Sauces:** Opportunity for higher-end dipping sauce brands to enter the market with unique and elevated flavor profiles. ### Industries Being Reshaped - **Food and Beverage:** Restaurants and food brands can capitalize on the popularity of fried chicken sandwiches and unique dipping sauces. - **Retail:** Grocery and other retail stores can stock new and exciting dipping sauces to attract customers. - **Snack Foods:** Brands can market dipping sauces as the perfect complement to snack foods like chicken tenders or chips. ## Related on Trend Hunter - [Take-Home QSR Dipping Sauces](https://www.trendhunter.com/trends/bottled-popeyes-sauces.md) - [Crispy Chicken Mayo-Style Dips](https://www.trendhunter.com/trends/chicken-tender-dips.md) - [Sauce-Driven Fried Chicken Campaigns](https://www.trendhunter.com/trends/big-chicken-big-dip-energy.md) - [QSR-Branded Signature Dipping Sauces](https://www.trendhunter.com/trends/signature-dipping-sauce.md) - [Extra-Saucy Chicken Sandwiches](https://www.trendhunter.com/trends/saucy-chicken-sandwiches.md) - [Buttermilk-Based Buffalo Sauces](https://www.trendhunter.com/trends/buffalo-ranch-sauce.md) - [Chili Pepper Chicken Sauces](https://www.trendhunter.com/trends/hot-honey-sriracha-sauce.md) - [Mysterious Honey Mustard Sauces](https://www.trendhunter.com/trends/secret-fry-sauce.md) - [Hot Sauce Chicken Dips](https://www.trendhunter.com/trends/honey-sriracha.md)