# Kids-First Personal Care Brands Rayro Plans to Debut Creams and Balms in Toy-Like Formats By Laura McQuarrie | Published 2025-06-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rayro References: [theindustry.beauty](https://theindustry.beauty/how-bybi-beautys-founders-are-disrupting-kids-care-with-new-brand-rayro/?utm_source=rss&utm_medium=rss&utm_campaign=how-bybi-beautys-founders-are-disrupting-kids-care-with-new-brand-rayro) & [heyrayro](https://www.heyrayro.com/password)  Dominika Minarovic and Elsie Rutterford, the founders behind BYBI Beauty, introduced their newest venture, Rayro, as a kids-first personal care brand that will bring fun and play to daily rituals. The brand's first products are set to launch in September 2025, beginning with [refillable sun creams](https://www.trendhunter.com/trends/kids-cooling-mineral-sunstick), eczema balms and other personal care essentials packaged in [toy-like formats](https://www.trendhunter.com/trends/childs-farm-x-bluey). Both mothers and entrepreneurs, the co-founders recognized how isolating early parenthood can be and how everyday tasks often turn into struggles. With Rayro, they set out to create not just smart products but a support system that brings comfort and joy to parents during challenging moments. In just two months, Rayro has found its community on [TikTok](https://www.trendhunter.com/trends/gen-a-z-hub), uniting over 2,500 followers on its @twotiredmums account. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 81% | Activity: 72% | Freshness: 43% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Toy-inspired Packaging:** Toy-like packaging for personal care products creates new avenues for engaging children in health and hygiene routines. - **Community-driven Brands:** Brands tapping into community platforms like TikTok to build consumer connections offer unique marketing advantages. - **Refillable Product Lines:** Refillable personal care products reduce waste and appeal to environmentally conscious consumers. ### Sectors Adopting This - **Children's Personal Care:** The children's personal care industry is primed for growth with product designs focused on child engagement and parent convenience. - **Parent-focused Wellness:** Industries catering to parent wellness can innovate by blending skincare with emotional support systems. - **Sustainable Packaging:** The demand for fun, eco-friendly packaging in personal care presents opportunities for sustainable material developers. ## Related on Trend Hunter - [Kid-Focused Skincare Brands](https://www.trendhunter.com/trends/kidfirst-brand.md) - [Fragrance-Forward Tween Bodycare](https://www.trendhunter.com/trends/sunryz.md) - [Gamified Children's Care Products](https://www.trendhunter.com/trends/babyfirst-brand.md) - [Derm-Developed Tween Skincare](https://www.trendhunter.com/trends/bare-la-terre.md) - [Transparency-First SPF Lip Balms](https://www.trendhunter.com/trends/playface.md) - [Inclusive Age-Appropriate Skincare](https://www.trendhunter.com/trends/pour-tous.md) - [Clean Transparent Baby Care](https://www.trendhunter.com/trends/clearforme.md) - [Teen-Safe Skincare Systems](https://www.trendhunter.com/trends/erly.md) - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md)