# Freezer-Friendly Product Labels The Innovia films Rayoface AQBHA Label is Versatile By Michael Hemsworth | Published 2024-05-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rayoface-aqbha References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/52853/innovia-launches-hot-melt-barrier-film-for-fridge-and-freezer-labels/) & [innoviafilms](https://www.innoviafilms.com/)  The [Innovia films](https://www.trendhunter.com/trends/propafilm-vl40) Rayoface AQBHA label has been developed by the brand as a versatile solution for the food product packaging market to provide consumers with a way to maximize dependability. The film labels were developed for [pressure sensitive labelling](https://www.trendhunter.com/trends/Linerless-produce-packaging) (PSL) applications and feature a [polypropylene composition](https://www.trendhunter.com/trends/Mono-Polypropylene) that's rated to provide impressive printability. The backside of the label is coated to suit hot melt PSL coating scenarios, which is rated to perform effectively with products that are bound for the fridge or freezer. The Innovia films Rayoface AQBHA label boasts anti-curl and migration properties to ensure it will stay in place upon being applied. The label also offers solid moisture resistance and the ability to perform at cold temperatures. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 12% | Activity: 19% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Pressure-sensitive Labeling:** Innovations in pressure-sensitive labeling are enhancing product packaging reliability and versatility in temperature-sensitive environments. - **Anti-curl Label Technology:** Developments in anti-curl label technology ensure labels remain intact and legible, even under challenging storage conditions. - **Moisture-resistant Labels:** Moisture-resistant labels are revolutionizing cold storage packaging by maintaining integrity and readability in high humidity settings. ### Industries Being Reshaped - **Food Packaging:** The food packaging industry benefits from advanced labeling technologies that improve product storage and longevity. - **Refrigeration Equipment:** Refrigeration equipment markets can leverage new labeling solutions to enhance inventory management and storage efficiency. - **Print and Label Manufacturing:** Print and label manufacturing sectors are innovating with materials that endure various environmental stresses, expanding their application scope. ## Related on Trend Hunter - [Low-Density Ice Cream Packaging](https://www.trendhunter.com/trends/propafilm-vl40.md) - [Controlled Film Packagings](https://www.trendhunter.com/trends/propafilm.md) - [Omni-Compatible Food Packaging Covers](https://www.trendhunter.com/trends/km-packaging-kpeel-4g.md) - [Anti-Fog BOPET Lidding Films](https://www.trendhunter.com/trends/antifog-lidding-film.md) - [Freshness-Enhancing Packaging Films](https://www.trendhunter.com/trends/lidding-film.md) - [Alternative Fiber Product Labels](https://www.trendhunter.com/trends/labelling-papers.md) - [Versatile Deli-Ready Cling Films](https://www.trendhunter.com/trends/omni-xtra-cling-film.md) - [Holistically Recyclable Packaging Labels](https://www.trendhunter.com/trends/hotmelt-label.md) - [Residue-Removing Labels](https://www.trendhunter.com/trends/opticut-washoff.md)