# Chunky Retro-Style Sunglasses The Ray-Ban Mega Clubmaster Modernizes a Classic Style By Michael Hemsworth | Published 2023-03-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rayban-mega-clubmaster References: [hiconsumption](https://hiconsumption.com/ray-ban-mega-clubmaster-sunglasses/) & [ray-ban](https://www.ray-ban.com/usa/sunglasses/RB0316Smega%20clubmaster-black%20on%20gold/8056597837156) The [Ray-Ban](https://www.trendhunter.com/trends/blacked-out-collection) [Mega Clubmaster](https://www.trendhunter.com/trends/the-blacked-out-collection) sunglasses are a modernized take on the [classic eyewear style](https://www.trendhunter.com/trends/hookipa-ultra) constructed with a familiar silhouette that also showcases impressive upgrades. The sunglasses feature the distinct, 50s-style silhouette of the original but have been enhanced with a chunkier frame that sits above the lens and includes the arms. The sunglasses are thus a more substantial take on the style when compared to the metallic originals to make more of a statement when worn on a regular basis. The Ray-Ban Mega Clubmaster sunglasses come in seven colors to choose from with Gradient or Polarized lens options. Priced starting at $174, the sunglasses merge the aesthetics of several different style eras to give them the aesthetic prowess to draw in consumers of all kinds. Image Credit: Ray-Ban ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 77% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Chunky Sunglasses:** The trend of upgrading classic eyewear styles with a chunkier frame and modern enhancements, creating a more substantial and statement-making look. - **Retro-style Comeback:** The trend of returning to vintage styles with a modern twist, drawing in consumers of all kinds. - **Colorful Sunglasses:** The trend of incorporating vibrant colors into sunglasses, making them stand out and act as a fashion accessory. ### Industries Being Reshaped - **Eyewear:** Disruptive innovation opportunities in eyewear include incorporating modern enhancements into classic styles, using bold colors and unique materials, and creating customizable options for consumers. - **Fashion & Apparel:** Disruptive innovation opportunities in fashion and apparel include combining classic and modern styles, incorporating vibrant colors into products, and using sustainable and eco-friendly materials. - **Retail:** Disruptive innovation opportunities in retail include offering customizable and personalized options for consumers, creating immersive and experiential shopping experiences, and utilizing technology to enhance the shopping process. ## Related on Trend Hunter - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [90s-Inspired Metallic Sunglasses](https://www.trendhunter.com/trends/oakley-neo-jacket.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Elevated Overzied Sunglasses](https://www.trendhunter.com/trends/giant-vintage.md) - [Rapper-Debut Eyewear Collections](https://www.trendhunter.com/trends/blacked-out-collection.md) - [Color-Changing Eyewear](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions.md) - [Sporty 70s Era Eyewear](https://www.trendhunter.com/trends/oakley-muzm-eyeshade.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md)