# Vintage Sunglass Reboots This Classic Ray-Ban Aviator Style Was Brought Back for 5 Days Only By Riley von Niessen | Published 2016-06-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rayban-aviator-style References: [highsnobiety](http://www.highsnobiety.com/2016/06/02/ray-ban-aviators-summer-2016/) & [ray-ban](http://www.ray-ban.com/usa/sunglasses/ambermatic-lenses) Ray-Ban aviator style sunglasses are one of the most popular amongst the brand's consumers, making the five-day event that will see just 100 pairs of a classic model sell highly anticipated. The 'Ambermatic Collection' uses the [classic Ray-Ban aviator style](https://www.trendhunter.com/trends/rayban-optics-ctx-collection) that was first seen in 1937, featuring a [vintage look](https://www.trendhunter.com/trends/vintage-soul-collection) that's complemented by an old school yellow tint. The yellow tint is created by the Ambermatic lens that darkens and lightens in different lights and temperatures, changing from a light yellow to a brown tint depending on the environment. Included in the small collection is a 'Ray-Ban Classic Aviator' model with 'curved temple tips,' the 'Ray-Ban Outdoorsmen' and the 'Ray-Ban Shooter.' Frames come in either gold, black or silver. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 48% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Vintage Sunglasses:** The increasing demand for classic sunglasses presents an opportunity for companies to recreate popular past designs with new materials and technology. - **Limited Edition Releases:** Companies can generate excitement and exclusivity for their brand by releasing limited edition products for a short period of time. - **Customizable Frames:** Offering customizations or personalization features for classic styles help companies cater to niche markets, creating unique and personalized products for customers. ### Sectors Adopting This - **Eyewear Manufacturing:** Companies in the eyewear manufacturing industry can take advantage of the growing demand for classic designs by introducing modern materials or technology to create high-quality vintage-inspired products. - **E-commerce Retail:** E-commerce retailers can attract customers by offering exclusive vintage collections, and using limited edition drops or personalization to create a unique experience for consumers. - **Luxury Goods:** Luxury goods industries can explore releasing limited edition vintage collections, or making small adjustments to classic designs, to attract high-end consumers looking for unique and exclusive products. ## Related on Trend Hunter - [Premium Replica Aviator Glasses](https://www.trendhunter.com/trends/apollo-11-sunglasses.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Limited Edition Aviators](https://www.trendhunter.com/trends/blue-moon-colorway.md) - [Color-Changing Eyewear](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [90s-Inspired Metallic Sunglasses](https://www.trendhunter.com/trends/oakley-neo-jacket.md) - [Artist-Inspired Sunglasses Capsules](https://www.trendhunter.com/trends/lenny-kravitz.md) - [Sporty 70s Era Eyewear](https://www.trendhunter.com/trends/oakley-muzm-eyeshade.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md)