# Domestic Abuse Makeup Tutorials This Ray Rice Makeup Tutorial Throws Shade at the NFL By Vasiliki Marapas | Published 2014-09-17 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ray-rice-makeup-tutorial References: [jezebel](http://jezebel.com/ray-rice-inspired-makeup-tutorial-is-the-best-response-1635159496) & [youtube](https://www.youtube.com/watch?v=zyNa9kqq8mk) Comedian Megan MacKay has created a Ray Rice [makeup tutorial](https://www.trendhunter.com/trends/americas-next-top-primer) that is both hilarious and eye-opening. The video is specifically targeted at the [NFL](https://www.trendhunter.com/trends/judge-beauty-1), and the disgraceful, unforgivable way they handled Rice's horrifying act of violence. The subject matter is in good hands with MacKay, a talented comedian who has created videos on similar matters in the past (please see, "Hobby Lobby Makeup Tutorial" or "How to Hunt for a Husband"). The video is filled with MacKay's signature, acerbic wit, although the incident itself is far from funny. In the tutorial, MacKay applies a full face of makeup while simultaneously making a very powerful social commentary on [gender relations, violence](https://www.trendhunter.com/trends/my-friend-max-hate) and the biases of celebrity. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 59% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Social Commentary Makeup Tutorials:** Opportunity for creating more satire makeup tutorials that deliver a message and spark a conversation - **Feminist Comedy:** Further exploration of feminist satire in comedy - **Activist Beauty Tutorial:** Development of more social justice oriented makeup tutorials that align with values of social justice and equality ### Where This Applies - **Beauty Industry:** Opportunity to align beauty brands with social justice values and create social justice oriented beauty products - **Entertainment Industry:** Opportunity for creating and promoting more feminist comedy in mainstream media - **Social Justice Industry:** Enhancement of the intersectional lens of social justice work to incorporate beauty and aesthetic practices. ## Related on Trend Hunter - [Horror Doll Makeup Campaigns](https://www.trendhunter.com/trends/urban-decay-x-m3gan.md) - [Beauty Crime Mockumentaries](https://www.trendhunter.com/trends/cosmetic-criminals.md) - [Hilarious Judicial Beauty Ads](https://www.trendhunter.com/trends/judge-beauty-1.md) - [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md) - [Domestic Violence Awareness Campaigns](https://www.trendhunter.com/trends/aid-to-cart.md) - [Made-for-Men Makeup Lines](https://www.trendhunter.com/trends/nunorm.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md) - [Cosmetic Criminal Commercials](https://www.trendhunter.com/trends/elfs-cosmetic-criminals.md) - [Comprehensive Men's Makeup Kits](https://www.trendhunter.com/trends/mens-makeup-kit.md)