# Album Art Shows The 'Ray Lowry: London Calling' Exhibition at the Idea Generation Gallery By Cowbag | Published 2010-06-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ray-lowry-london-calling-exhibition References: [chancecollective.wordpress](http://chancecollective.wordpress.com/2010/06/19/1013/) & [ideageneration](http://www.ideageneration.co.uk/generationgallery.php) The 'Ray Lowry: London Calling' exhibition is well underway at the Idea Generation Gallery. Thirty renowned artists have reinterpreted the Clash album cover 'London Calling' by Ray Lowry, including Billy Childish, Nick Hornby and Tracey Emin. All works shown in the 'Ray Lowry: London Calling' [exhibition will be auctioned](https://www.trendhunter.com/trends/joopiter) on July 1. If you won't be in town for the event, bids can also be placed over the phone or via e-mail. **Implications** - The London Calling cover is an [iconic album artworks](https://www.trendhunter.com/trends/sound-of-a-masterpiece) that no matter what your music tastes, goes down in history as recognizable and celebrated. The idea that this art can be reinterpreted by renowned artists who not only appreciate its brilliance, but attribute this own meanings to it will make for a mind-blowing exhibition. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 46% | Activity: 8% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Reinterpreted Album Art:** Renowned artists reinterpreting iconic album covers opens up new creative possibilities and generates interest in the art world. - **Art Auctions:** Online and remote bidding options for art auctions provide accessibility and convenience for art collectors around the world. - **Collaborative Exhibition:** Exhibitions featuring multiple artists collaborating on a common theme create a diverse and dynamic showcase of creativity. ### Sectors Adopting This - **Art:** The art industry can explore new avenues for collaboration and reinterpretation of iconic works to attract a wider audience and increase sales. - **Music:** Reinterpreted album art exhibitions can offer music industry professionals the opportunity to promote their brand by collaborating with renowned artists in the visual arts field. - **Auction:** The auction industry can leverage online bidding platforms and remote participation to expand their reach and tap into new markets. ## Related on Trend Hunter - [Singer-Themed Art Exhibitions](https://www.trendhunter.com/trends/flannels-x.md) - [Graffiti Culture Art Exhibits](https://www.trendhunter.com/trends/1970s-graffiti-today.md) - [Interactive Colorful Art Exhibits](https://www.trendhunter.com/trends/david-hockney-bigger-closer.md) - [Provoking Graffiti Exhibits](https://www.trendhunter.com/trends/david-ruggeri.md) - [Immersive Audio-Visual Installations](https://www.trendhunter.com/trends/180-the-strand.md) - [Emerging Design Exhibitions](https://www.trendhunter.com/trends/dry-cleaning-exhibition.md) - [Collaborative Designer Art Exhibitions](https://www.trendhunter.com/trends/just-like-heaven-art-exhibition.md) - [Legacy Artist-Themed T-Shirts](https://www.trendhunter.com/trends/gap-1.md) - [Ambiance-Forward Exhibitions Settings](https://www.trendhunter.com/trends/brian-eno-and-dan-flavin.md)