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# Action Sequence Shoots
Ray Demski Photographs Epic Sport Motions

By Meghan Young | Published 2011-04-26 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/ray-demski
References: [fubiz.net](http://www.fubiz.net/2011/04/22/sequence-photographs/) & [raydemski](http://www.raydemski.com)

Ray Demski's [action sequence photography](https://www.trendhunter.com/trends/moon-walker-multi-cam) might not be anything new, but its Matrix-like vibe is incredibly well-executed, giving it an original appeal that is both sharp and detailed. A clear fan of many sports, Demski has created a portfolio filled with intriguing movements that will surely get your heart racing as you browse through it.

Born in the rocky mountains of Western Canada, Ray Demski himself is a very active dude, partaking in activities such as skiing, kitesurfing and martial arts. When Demski embarked on a five-year voyage on his sailboat back in 2005, it struck up a new, more artistic passion for photography.

Since then, Ray Demski has shot for [Red Bull](https://www.trendhunter.com/trends/red-bulls-building-drop) and [MTV](https://www.trendhunter.com/trends/mtv-vma-whopper-meal), with his work appearing in Sport, Groove and more.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 92% | Activity: 84% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports)

## Key Themes

### What Makes This Trend Stand Out

- **Epic Sport Motions:** There is a market to develop and improve high-speed photography to capture intense action shots of athletes in different sports.
- **Matrix-like Vibes:** There is a demand for incorporating unique and innovative execution techniques, such as Ray Demski's Matrix-like vibe, in action photography to create original appeal.
- **Intriguing Movements:** There is potential to showcase sport movements, which create intrigue and uncertainty, as a new genre in photography/sports marketing.

### Sectors Adopting This

- **Sports Photography:** There is an opportunity to innovate high-speed photography technology, to capture intense action shots, and improve on existing photography techniques.
- **Outdoor Sports:** There is potential growth in the outdoor sports market as athletes spend more time participating in outdoor activities like skiing, kitesurfing, and martial arts.
- **Sports Marketing:** There is potential to integrate intriguing movements and high-speed photography into sports advertising and marketing materials to create buzz and intrigue around various sports events.

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