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# Metro Map Glasses
The Ray-Ban Wayfarer 'Subway' Shades Provide Direction

By Vittoria Natarelli | Published 2010-08-12 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/ray-ban-wayfarer-subway
References: [highsnobiety](http://www.highsnobiety.com/news/2010/08/10/ray-ban-wayfarer-subway/) & [ray-ban](http://www.ray-ban.com/canada)

The [Ray-Ban](https://www.trendhunter.com/trends/meta-rayban-display-sunglasses) Wayfarer 'Subway' sunglasses feature a subway map as a design.

Ray-Ban is always ahead of the game when it comes to [unique and interesting designs](https://www.trendhunter.com/trends/akila-blackbird-x-the-beatles). The glasses company have featured the subway map print on only part of an earlier pair of sunnies. Now the use of a subway map covers the entire pair of glasses and adds some quirky humor to the glasses that will definitely be a stand out accessory in anyone's wardrobe. The Ray-Ban Wayfarer 'Subway not only want you to "Never Hide," they now apparently want you to "Never Get Lost!"

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 70% | Activity: 67% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Map-inspired Designs:** Opportunity to create innovative products incorporating maps into their design, such as clothing, accessories, and home decor.
- **Humorous Fashion Accessories:** Potential for creating stand-out accessories with quirky and humorous elements to add a unique touch to people's style.
- **Geographic-themed Marketing:** Opportunity for brands to leverage geographic-themed marketing strategies, like utilizing subway maps, to create engaging and memorable campaigns.

### Industries Being Reshaped

- **Fashion:** Fashion brands can explore incorporating map-inspired designs or humorous elements into their products to attract customers looking for unique and fun accessories.
- **Home Decor:** Home decor companies can create map-inspired decor items to cater to customers interested in incorporating geographical elements into their interior design.
- **Advertising and Marketing:** Marketing agencies can offer services to brands that want to incorporate geographic-themed marketing campaigns, utilizing maps, to enhance engagement and brand recall.

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