# Retro-Inducing Sunglasses These Ray Ban Sunglasses Will Retro-ize Your Photographs By Tia Clarke | Published 2013-02-22 | Updated 2013-02-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ray-ban-sunglasses References: [adverblog](http://www.adverblog.com/2013/02/18/ray-ban-does-realworld-instagram/) & [facebook](http://facebook.com/raybans) The [Ray Ban](https://www.trendhunter.com/trends/ray-ban-star-wars) sunglasses brand had a bright idea recently when it decided to make the world's first real world retro filter. Fans of the iconic hip fashion accessory can download a mobile application that will literally show them the world through rose tinted glasses, or Ambermatic sunglasses in this case. Members of the public are encouraged to send a digital image, using the mobile application to Ray Ban's flagship store in London, England. Like magic the Ray Ban machine will re-take your photo through a pair of their Ambermatic lenses and send the retro-ized image back. This is a clever marketing device that ties in with the popularity of [retro-izing images](https://www.trendhunter.com/trends/pgytech-retrova) and using vintage filters for [Instagram](https://www.trendhunter.com/trends/meta-smart-glasses-1) photos. Now you can relive your favorite memories as if you were in a Lana Del Ray movie. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 45% | Activity: 54% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Retro-vision Filters:** Creating vintage filters for real life photos opens up opportunities in augmented reality and nostalgic marketing campaigns. - **Interactive Branding:** Mobile applications that give customers a hands-on experience with a brand can increase engagement and loyalty. - **Nostalgia Marketing:** Tapping into consumers' desire for nostalgic experiences, such as vintage filters, can attract a loyal audience and increase brand recognition. ### Industries Being Reshaped - **Eyewear:** Eyewear companies can innovate by incorporating interactive and personalized elements into their marketing strategies. - **Photography:** Providing unique and retro experiences for photography enthusiasts can create a loyal customer base and drive sales. - **Mobile Applications:** Mobile app developers can partner with brands to create interactive experiences and drive brand awareness through social media sharing. ## Related on Trend Hunter - [Color-Changing Eyewear](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Vintage Photo Makers](https://www.trendhunter.com/trends/retrova.md) - [Iconic Eyewear NFTs](https://www.trendhunter.com/trends/nft-glasses.md) - [Demure Display-Equipped Eyewear](https://www.trendhunter.com/trends/meta-rayban-display-sunglasses.md) - [Artist-Inspired Sunglasses Capsules](https://www.trendhunter.com/trends/lenny-kravitz.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Social App-Connected Smartglasses](https://www.trendhunter.com/trends/meta-smart-glasses-1.md) - [Digitally Enhanced Shopping Experiences](https://www.trendhunter.com/trends/rayban-boutique.md)