# Screaming Sunnies Commercials These Ray-Ban Sunglasses Ads are Loud and Eye-Catching By Allison Love | Published 2010-07-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ray-ban-sunglasses-ads References: [coloribus](http://www.coloribus.com/adsarchive/tv-commercials-online-viral/ray-ban-sunglasses-cartoon-head-13760655/) & [ray-ban](http://www.ray-ban.com/canada) The newest ad campaign for [Ray-Ban](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions) sunglasses is pretty funny. Featuring a couple of different videos showing only the actors' heads, the ads tell buyers that Ray-Ban sunglasses are colorful and will make you stand out in a crowd. The first ad clip features a man who puts on his Ray-Bans, begins yelling and eventually turns into a cartoon head with buttons inside. Another of the [Ray-Ban sunglasses ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses) features a girl who puts on the shades and finds herself with hundreds of toys in her hair. These ads are definitely interesting, and will make you want a pair of [stylish Ray-Bans](https://www.trendhunter.com/trends/rayban-boutique) yourself. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 26% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Colorful Sunglasses:** The rise of colorful and unique designs for sunglasses is disrupting the traditional market of plain and basic styles. - **Humorous Ad Campaigns:** The success of Ray-Ban's funny commercials shows a growing trend towards advertisements that focus on humor and quirky storytelling to capture the attention of viewers. - **Eye-catching Marketing:** Ray-Ban's use of visually arresting and unconventional marketing strategies highlights a trend in marketing that favors bold and attention-grabbing visuals over traditional promotional tactics. ### Who This Affects Most - **Fashion Accessories:** The fashion industry can capitalize on the trend towards bolder and more unique designs in accessories, including sunglasses, to capture the attention of consumers and differentiate themselves from competitors. - **Advertising:** Advertising firms can take advantage of the trend towards humorous and unconventional campaigns to help clients stand out in crowded marketplaces and attract attention to their products. - **Online Retail:** Online retailers can use bold and eye-catching visuals, such as those seen in Ray-Ban's ads, to draw in consumers and differentiate themselves from other online sellers with similar product offerings. ## Related on Trend Hunter - [Color-Changing Eyewear](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Rapper-Debut Eyewear Collections](https://www.trendhunter.com/trends/blacked-out-collection.md) - [Artist-Inspired Sunglasses Capsules](https://www.trendhunter.com/trends/lenny-kravitz.md) - [Demure Display-Equipped Eyewear](https://www.trendhunter.com/trends/meta-rayban-display-sunglasses.md) - [Blinged-Out Smart Glasses](https://www.trendhunter.com/trends/asap-rocky-1.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md) - [Iconic Eyewear NFTs](https://www.trendhunter.com/trends/nft-glasses.md)