# Revamped Retro Aviators Iconic Shades Get a Modern Touch for Ray-Ban Summer 2010 By Allison Love | Published 2010-05-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ray-ban-summer-2010 References: [cocoperez](http://cocoperez.com/2010-05-12-aviators-get-a-new-look) & [nbcnewyork](http://www.nbcnewyork.com/blogs/threadny/THREAD-Ray-Ban-Relaunching-Aviators-with-New-Styles-Iggy-Pop-93574059.html) The Ray-Ban Summer 2010 collection gives classic aviators a new look and introduces six never-before-seen styles. The new shades include the Ray-Ban Craft, Tech, Road Spirit, Titanium, the limited edition Ultra Gold and Metal Glide. Ray-Ban is an iconic 80s sunglasses brand that has experienced an epic revival over the past couple of years. The Ray-Ban Summer 2010 collection has some seriously awesome styles and are perfect for the warm-weather months. **Implications** - Leave it up to Ray-Ban to create a pair of sunglasses that are both retro and yet totally fresh and innovative. I would love to sport these modern sunnies come the warm weather this season! ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 45% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Revamped Retro Aviators:** Ray-Ban's modern take on classic aviators presents an opportunity for other fashion brands to reinvent iconic styles. - **New Styles and Collections:** The introduction of never-before-seen styles by Ray-Ban opens up possibilities for other eyewear brands to experiment and create unique designs. - **The Resurgence of Iconic Brands:** Ray-Ban's epic revival demonstrates the potential for other once-popular brands to make a comeback by tapping into nostalgic aesthetics. ### Who This Affects Most - **Eyewear:** The success of Ray-Ban's revamped aviators highlights the demand for innovative and trendy eyewear products. - **Fashion:** The modern twist on retro aviators offers opportunities for fashion brands to incorporate nostalgia into their collections and appeal to nostalgia-seeking consumers. - **Accessories:** The popularity of Ray-Ban's summer collection suggests a growing market for stylish accessories that merge retro aesthetics with modern designs. ## Related on Trend Hunter - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Rapper-Debut Eyewear Collections](https://www.trendhunter.com/trends/blacked-out-collection.md) - [Proprietary Metallic Material Eyewear](https://www.trendhunter.com/trends/rayban-optics-ctx-collection.md) - [Artist-Inspired Sunglasses Capsules](https://www.trendhunter.com/trends/lenny-kravitz.md) - [Color-Changing Eyewear](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions.md) - [90s-Inspired Metallic Sunglasses](https://www.trendhunter.com/trends/oakley-neo-jacket.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Refined Hyper-Sporty Sunglasses](https://www.trendhunter.com/trends/tag-heuer-eyewear-collection.md)