# Psychedelic Interactive Ads Ray-Ban 'Rare Prints' Campaign is Limited Edition Awesome By Vittoria Natarelli | Published 2010-06-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ray-ban-rare-prints1 References: [designyoutrust](http://designyoutrust.com/2010/06/28/new-ray-ban-rare-prints-limited-collection/) & [ray-ban](http://www.ray-ban.com/usa/store/sets/rare-prints) The [Ray-Ban](https://www.trendhunter.com/trends/rayban-boutique) 'Rare Prints' campaign not only wants you to "Never Hide" but to also show yourself in the brand's cool [interactive contest](https://www.trendhunter.com/trends/samsung-ads-gamebreaks). When you come across one of the ads in a magazine, make sure you get onto the Ray-Ban's [Rare Prints](http://www.ray-ban.com/usa/store/sets/rare-prints) contest page and join in on the interactivity. All of the Ray-Ban ads for the Rare Prints campaign were created by individual artists in this unique campaign. Happy interactivity! **Implications** - Interactive ads or the incorporation of both [print ads](https://www.trendhunter.com/trends/outdoor-advertising-campaign), commercials and viral videos can be a winning combination for companies across many industries. Companies who utilize all of these mediums to target their consumers will find they more effectively penetrate their target market. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 47% | Activity: 97% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Interactive Ads:** Disruptive innovation opportunities include incorporating interactivity in ads across various platforms to engage and capture consumers' attention. - **Print Ads:** Disruptive innovation opportunities lie in creating unique and artistic print ads that stand out and generate interest among consumers. - **Viral Videos:** Disruptive innovation opportunities exist in creating engaging and shareable viral videos as part of marketing campaigns to increase brand exposure and reach. ### Where This Applies - **Advertising:** Disruptive innovation opportunities can be found in the advertising industry by leveraging interactive ads, unique print ads, and viral videos to attract and retain customers. - **Fashion:** Disruptive innovation opportunities in the fashion industry involve incorporating interactive elements in advertising campaigns to enhance brand awareness and customer engagement. - **Art:** Disruptive innovation opportunities arise in the art industry through collaborations with brands to design unique and creative print ad campaigns that capture consumers' attention. ## Related on Trend Hunter - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Interactive AR Galleries](https://www.trendhunter.com/trends/happy-by-design.md) - [Scan-to-Sniff Fragrance Billboards](https://www.trendhunter.com/trends/fragrance-billboard.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Interactive Fashion Horror Games](https://www.trendhunter.com/trends/the-room-by-gentle-monster.md) - [Gamified Eyecare Campaigns](https://www.trendhunter.com/trends/eye-odyssey.md) - [Interactive Scented Billboard Ads](https://www.trendhunter.com/trends/lola-mullenlowe.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md)