# Retro Patterned Sunglasses The Ray-Ban 'Retro Prints' Introduce Some Funky Fun By Meghan Young | Published 2010-01-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ray-ban-rare-prints References: [fabsugar](http://www.fabsugar.com/7124856) & [ray-ban](http://www.ray-ban.com) In order to keep a brand fresh, it’s important to liven the looks, especially when it involves classic retro items; just take these Ray-Ban ‘Rare Prints,’ for instance. Taking the classic design and introducing interesting patterns not only gets people talking, but (more importantly) buying. Although I’m more a fan of simplicity, the Ray-Ban ‘Rare Prints’ are sure to be a hit. Perfect for the sunny spring and summer months, it will brighten up any wardrobe. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 45% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Retro Patterned Eyewear:** Brands can incorporate colorful designs to classic eyewear to add a fun element for consumers - **Personalized Sunglasses:** Offering customization options for patterns and designs on sunglasses can attract a younger demographic - **Nostalgic Fashion Accessories:** Capitalizing on consumers' desire for vintage styles can lead to increased sales for retro-inspired accessories ### Sectors Adopting This - **Eyewear:** Eyewear brands can utilize unique designs to differentiate from competitors and increase sales - **Fashion:** Fashion designers can incorporate retro-inspired patterns into accessories to tap into the growing demand for nostalgia in fashion - **Retail:** Retailers can offer customization options for accessories to attract younger consumers and increase engagement with their brand ## Related on Trend Hunter - [Color-Changing Eyewear](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions.md) - [Vintage Silhouette Eyewear](https://www.trendhunter.com/trends/modern-retro-collection.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Modernized Vintage Summer Frames](https://www.trendhunter.com/trends/vintage-soul-collection.md) - [Artist-Inspired Sunglasses Capsules](https://www.trendhunter.com/trends/lenny-kravitz.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Rapper-Debut Eyewear Collections](https://www.trendhunter.com/trends/blacked-out-collection.md) - [70s-Style Sport Sunglasses](https://www.trendhunter.com/trends/sunski-strada.md) - [Iconic Eyewear NFTs](https://www.trendhunter.com/trends/nft-glasses.md)