The latest Ray-Ban Never Hide ad campaign concentrates on the timeless appeal this eyewear brand has appropriated since its inception in 1937. Known for its classic frames, Ray-Ban continues to hold a special place in people's hearts, both young and old.
The Ray-Ban Never Hide ad campaign, which was created by Marcel, an ad agency based in Paris, takes a nostalgic walk down memory lane for the older generation while simultaneously portraying Ray-Ban wearers' rebellious side for the younger one. Photographed by Mark Seliger with costume design by Arianne Phillips, the images appear very authentic.
The Ray-Ban Never Hide ad campaign was art directed by Bastien Grisolet, Anaïs Boileau and Souen Le Van with creative direction by Dimitri Guerassimov and Eric Jannon.
Company Website: Ray-Ban