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The Ray-Ban Never Hide Ad Campaign Has Nostalgic Attitude

 - Apr 20, 2012
References: marcelww & ibelieveinadv
The latest Ray-Ban Never Hide ad campaign concentrates on the timeless appeal this eyewear brand has appropriated since its inception in 1937. Known for its classic frames, Ray-Ban continues to hold a special place in people's hearts, both young and old.

The Ray-Ban Never Hide ad campaign, which was created by Marcel, an ad agency based in Paris, takes a nostalgic walk down memory lane for the older generation while simultaneously portraying Ray-Ban wearers' rebellious side for the younger one. Photographed by Mark Seliger with costume design by Arianne Phillips, the images appear very authentic.

The Ray-Ban Never Hide ad campaign was art directed by Bastien Grisolet, Anaïs Boileau and Souen Le Van with creative direction by Dimitri Guerassimov and Eric Jannon.

Company Website: Ray-Ban