# Collapsible Classic Sunnies The Ray-Ban Foldable Aviators are a New Endeavor for The Brand By Courtney Scharf | Published 2012-06-14 | Updated 2012-06-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ray-ban-foldable-aviators References: [designtaxi](http://designtaxi.com/news/352781/Ray-Ban-Foldable-Aviators-Your-Ideal-Travel-Companion/) & [sunglasshut](http://www.sunglasshut.com/us/61746?cid=cse-google-713132514634) A fairly dramatic turn for the iconic brand, the [Ray-Ban](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions) foldable Aviators are just another way the company is keeping its products relevant. This marks the first time that Ray-Ban has added this feature to its line of ever-popular Aviator sunglasses. Made to appeal to the travel-happy consumer, these are a more compact and far more portable version of the pilot and officer-inspired specs. Though this is a small change, the alternative option of the glasses is a big move for Ray-Ban, which tends to be successfully stubborn about changing its classic designs. Allowing for both a more solid pair and a smaller case for storing, these are modernized in all the right ways. Retaining iconic appeal while integrating more user-friendly features, these Aviators elevate the already incredibly successful brand. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 38% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Foldable Sunglasses:** The trend of foldable sunglasses presents an opportunity for brands to offer more convenience and portability to consumers. - **Travel-friendly Eyewear:** The demand for travel-friendly eyewear opens up opportunities for companies to create compact and durable sunglasses for on-the-go consumers. - **Classic Design with Modern Upgrades:** The trend of updating classic designs with modern features allows brands to maintain their iconic appeal while appealing to the preferences of contemporary consumers. ### Industries Being Reshaped - **Eyewear:** The eyewear industry can leverage the trend of foldable sunglasses to offer innovative and space-saving designs. - **Travel Accessories:** The travel accessories industry can capitalize on the demand for travel-friendly eyewear by creating products that are durable, compact, and stylish. - **Fashion:** The fashion industry can explore the trend of updating classic designs with modern upgrades to create timeless yet trendy pieces that cater to modern consumer preferences. ## Related on Trend Hunter - [Color-Changing Eyewear](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions.md) - [Advanced Co-Branded Sunglasses](https://www.trendhunter.com/trends/rimowa-x-mykita.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Artist-Inspired Sunglasses Capsules](https://www.trendhunter.com/trends/lenny-kravitz.md) - [Foldable Luxury Luggage Pieces](https://www.trendhunter.com/trends/rimowa-foldable.md) - [Iconic Eyewear NFTs](https://www.trendhunter.com/trends/nft-glasses.md) - [Rapper-Debut Eyewear Collections](https://www.trendhunter.com/trends/blacked-out-collection.md) - [Digitally Enhanced Shopping Experiences](https://www.trendhunter.com/trends/rayban-boutique.md) - [Proprietary Metallic Material Eyewear](https://www.trendhunter.com/trends/rayban-optics-ctx-collection.md)