# Real Life vs. Photoshop Ads Ray-Ban Colorize Campaign Asks You to Never Hide By Ayman | Published 2009-03-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ray-ban-colorize-ad-campaign References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2009/03/ray-ban-never-hide-color-campaign.html) & [adsoftheworld](http://adsoftheworld.com/taxonomy/brand/rayban) With the constant drama that stems from the evil that is Photoshop, we are starting to see more and more artists rebelling against the image editing software. The latest ad campaign from Ray-Ban, Colorize, might look like it was heavily photoshopped, but it wasn't. The models were painstakingly hand painted by talented [makeup artists](https://www.trendhunter.com/trends/il-pranzo-campaign) to look like they were photoshopped. See the sixth and seventh images for behind-the-scenes shots of the painting process. So why the trouble and the expense? Because Ray-Ban is asking you to never hide behind Photoshop. Wear you [colors loud and proud](https://www.trendhunter.com/trends/creative-acts-of-color)! ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 91% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Anti-photoshop Movement:** Opportunity for businesses to promote authenticity and challenge unrealistic beauty standards. - **Handcrafted Advertising:** Disruptive innovation to stand out in a digital world by creating unique and visually appealing campaigns. - **Embracing Imperfections:** Market demand for celebrating flaws and promoting self-acceptance in advertising. ### Where This Applies - **Cosmetics:** Opportunity for cosmetic companies to advocate for natural beauty and highlight their own products' authenticity. - **Fashion:** Disruptive innovation opportunity for fashion brands to promote diverse and inclusive body image representations in their campaigns. - **Advertising:** Demand for unique and visually appealing campaigns that challenge traditional editing practices and embrace imperfections. ## Related on Trend Hunter - [Non-AI Beauty Campaigns](https://www.trendhunter.com/trends/the-code.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Authentic Skincare Campaigns](https://www.trendhunter.com/trends/authentic-skincare-campaign.md) - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md) - [Authentic Ambassador Campaigns](https://www.trendhunter.com/trends/the-realest-person-on-earth.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Color-Changing Eyewear](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md)