# Filtered Sunglasses Campaigns This Brilliant Ray-Ban Campaign Turns Real Life into Instagram By Laura McQuarrie | Published 2014-08-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/ray-ban-campaign References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/ray-ban-outfits-tram-tinted-polarized-lenses-nofilterjustrayban/) & [nofilterjustrayban](http://nofilterjustrayban.com/) As part of a promotion for the new [Ray-Ban polarized color lenses](https://www.trendhunter.com/trends/meta-rayban-display-sunglasses), this incredibly simple and brilliant Ray-Ban campaign was set up. The #NoFilterJustRayBan campaign takes places on a tram in Belgium that tours the city. The windows on the inside of the tram are decorated with colorful filters and when riding the transport, passengers are encouraged to snap a photo through the window, using a real life [Instagram](https://www.trendhunter.com/trends/meta-smart-glasses-1) filter—meaning there's no need to apply any of Instagram's special effects on top of this. Photos from the campaign were collected on the No Filter Just Ray-Ban campaign website, giving participants the chance to win a surprise pack of the new polarized color glasses. The campaign is simple and fun, plus it's an amusing way for social media and real life to intersect. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 55% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Real-life Instagram Filters:** An opportunity to create innovative campaigns that bridge the gap between social media and real-life experiences. - **Interactive Advertising:** A chance to engage consumers in a fun and immersive way through interactive campaigns like the Ray-Ban tram. - **User-generated Content:** Opportunities to harness user-generated content and incorporate it into marketing campaigns, as demonstrated by the No Filter Just Ray-Ban campaign. ### Industries Being Reshaped - **Eyewear:** Eyewear brands can explore creative campaigns and immersive experiences to engage customers and showcase their products. - **Marketing and Advertising:** Marketing agencies can develop interactive advertising campaigns that blur the line between the digital and physical world. - **Social Media Platforms:** Social media platforms can create new features that facilitate the integration of real-life experiences with digital content, such as incorporating real-life Instagram filters into their apps. ## Related on Trend Hunter - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Color-Changing Eyewear](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions.md) - [Tea-Filled Smartphone Lenses](https://www.trendhunter.com/trends/clip-on-smartphone-lens.md) - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md) - [Digitally Enhanced Shopping Experiences](https://www.trendhunter.com/trends/rayban-boutique.md) - [Motocross-Inspired Eyewear Campaigns](https://www.trendhunter.com/trends/eyewear-campaigns.md) - [Iconic Eyewear NFTs](https://www.trendhunter.com/trends/nft-glasses.md) - [Car-Free AR Lenses](https://www.trendhunter.com/trends/feels-like-home-campaign.md)