# Reactive Golden Sunglasses The Ray-Ban Ambermatic Collection Celebrates the Brand's Anniversary By Shiori Mine | Published 2012-06-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ray-ban-ambermatic-collection References: [hypebeast](http://hypebeast.com/2012/06/ray-ban-75th-anniversary-ambermatic-collection) & [ray-ban](http://www.ray-ban.com/) To celebrate its 75th anniversary, the iconic eyewear marque is releasing a special Ray-Ban Ambermatic Collection. The stylish shades come in four trademark Ray-Ban styles: two Aviators, an Outdoorsman and a Shooter. While the frames themselves have not changed much, the lenses exude a warm yellow tint that reacts when exposed to light and temperature. These polarized amber lenses were engineered in 1978 and the collection is very much a tribute to the 1937 original [Ray-Ban Aviators](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions). The most interesting frame design would have to be the Shooter; its hook-like arms and simplistic design are certainly distinctive and eye-catching. The collection will be released hand-in-hand with a commemorative anniversary campaign showcasing individuals who -- like Ray-Ban -- dared to change the status quo. With only 18,000 pairs available worldwide, the Ray-Ban Ambermatic Collection is sure to be a hot seller. Additional Images: [hayabusa.bz](http://www.hayabusa.bz/news/2012/06/75ray-ban.php) ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 40% | Activity: 44% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Ambermatic Eyewear:** Opportunity for eyewear manufacturers to develop and market sunglasses with lenses that change color when exposed to light and temperature. - **Limited Edition Collections:** Opportunity for fashion brands to release special edition collections celebrating brand milestones, creating exclusivity and driving sales. - **Commemorative Advertising Campaigns:** Opportunity for brands to launch campaigns that highlight individuals who have made a significant impact and challenge societal norms. ### Industries Being Reshaped - **Eyewear Manufacturing:** Disruptive innovation opportunity for eyewear manufacturers to incorporate innovative lens technologies into their products, offering unique functionalities and aesthetics. - **Fashion Retail:** Opportunity for fashion retailers to leverage limited edition collections as a marketing strategy to attract customers and create a sense of urgency and exclusivity. - **Advertising and Marketing:** Disruptive innovation opportunity for advertising agencies to develop compelling campaigns that celebrate individuals who have defied conventions, resonating with consumers and building brand loyalty. ## Related on Trend Hunter - [Color-Changing Eyewear](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Artist-Inspired Sunglasses Capsules](https://www.trendhunter.com/trends/lenny-kravitz.md) - [Sporty 70s Era Eyewear](https://www.trendhunter.com/trends/oakley-muzm-eyeshade.md) - [Rapper-Debut Eyewear Collections](https://www.trendhunter.com/trends/blacked-out-collection.md) - [Limited Edition Aviators](https://www.trendhunter.com/trends/blue-moon-colorway.md) - [Premium Replica Aviator Glasses](https://www.trendhunter.com/trends/apollo-11-sunglasses.md) - [Sci-Fi-Inspired Lenses](https://www.trendhunter.com/trends/ray-ban-star-wars.md) - [90s-Inspired Metallic Sunglasses](https://www.trendhunter.com/trends/oakley-neo-jacket.md)