# Tattooed Sunglasses Brandvertising Goes Permanent with the Ray-Ban Viral Video By Joanne Lam | Published 2010-01-29 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/ray-ban-ad-campaign References: [viralblog](http://www.viralblog.com/online-video/rayban-guy-has-glasses-tattooed-on-his-face/) & [flickr](http://www.flickr.com/photos/matthewg15/4268538498) Brand advertising just got a lot more permanent. The [Ray-Ban](https://www.trendhunter.com/trends/nft-glasses) viral video is the sunglasses brand's latest campaign, and it involves someone actually getting Ray-Ban glasses tattooed onto his face. The “glasses” may be fashionable, but I don't think I'd have anything permanently tattooed on my face for any amount of money. I don't even wear glasses! Check out the squirm-worthy Ray-Ban viral video and photos of the tattooing process above. **Implications** - This guy must really be devoted to his Ray's; he'll be wearing them in job interviews, family dinners and first dates. Needless to say, this is one cool cat who always wears his sunglasses at night. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 98% | Activity: 99% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What's Driving This Trend - **Permanent Brandvertising:** The Ray-Ban viral video showcases the concept of permanent brand tattoos, presenting an opportunity for other brands to explore unconventional advertising methods. - **Devotion to Brands:** The extreme dedication displayed in the Ray-Ban viral video highlights the potential for brands to foster deep connections with customers and inspire acts of loyalty. - **Novelty in Marketing:** The Ray-Ban viral video exemplifies the use of unique and attention-grabbing marketing strategies, opening up avenues for brands to experiment with unconventional advertising techniques. ### Who This Affects Most - **Fashion:** The fashion industry can explore the concept of permanent brand tattoos as a disruptive marketing strategy to create a strong brand identity and engage with customers on a deeper level. - **Beauty:** The beauty industry can harness the trend of permanent brand tattoos to offer unique and personalized beauty services, such as custom cosmetic tattoos or branded skincare treatments. - **Advertising:** The advertising industry can capitalize on the novelty factor of unconventional marketing methods, like permanent brand tattoos, to capture audience attention and generate buzz for their clients. ## Related on Trend Hunter - [Color-Changing Eyewear](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions.md) - [Smart Glasses-Compatible Ads](https://www.trendhunter.com/trends/rayban-meta-smart-glasses.md) - [Blinged-Out Smart Glasses](https://www.trendhunter.com/trends/asap-rocky-1.md) - [Dynamically Redesigned Sunglasses](https://www.trendhunter.com/trends/the-blacked-out-collection.md) - [Demure Display-Equipped Eyewear](https://www.trendhunter.com/trends/meta-rayban-display-sunglasses.md) - [Rapper-Debut Eyewear Collections](https://www.trendhunter.com/trends/blacked-out-collection.md) - [Artist-Inspired Sunglasses Capsules](https://www.trendhunter.com/trends/lenny-kravitz.md) - [Digitally Enhanced Shopping Experiences](https://www.trendhunter.com/trends/rayban-boutique.md) - [See-Through Smart Glasses](https://www.trendhunter.com/trends/rayban-transparent-meta-wayfarer.md)