# Fitness Tracker Dog Collars The 'RAWR' Collar Tracks Your Dog's Health, Location and More By Michael Hemsworth | Published 2018-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rawr-collar References: [yankodesign](http://www.yankodesign.com/2018/12/19/a-durable-monitor-for-our-four-legged-friends/) & [getrawr](https://getrawr.com/) The pet product industry is showing little sign of slowing down as consumers seek to provide their furry friends with the same modern solutions that they enjoy, which is what's bringing about new options like the 'RAWR' collar. Positioned as a feature-rich smart collar for your canine, the device is outfitted with [activity tracking technology](https://www.trendhunter.com/trends/dash), [health monitoring](https://www.trendhunter.com/trends/queva), [GPS tracking technology](https://www.trendhunter.com/trends/life360-pet-gps) and even a personal assistant. The collar also works to keep your dog seen in lowlight scenarios thanks to the flashlight functionality, while the stylish design makes it an easy solution for discerning canine owners to put on their pooch. The 'RAWR' collar is the design work of Nikita Bukoros and comes as the next-generation of wearables as consumers seek to more accurately track the health of their furry companions. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 73% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Smart Pet Collars:** Designing and manufacturing smart collars for pets that incorporate activity tracking, health monitoring, and GPS technology. - **Health Monitoring for Pets:** Developing technologies and solutions for tracking and monitoring the health of pets, providing pet owners with real-time health data. - **Fashionable Pet Accessories:** Creating stylish and fashionable accessories for pets that combine design aesthetics with practical functionalities, appealing to discerning pet owners. ### Who This Affects Most - **Pet Products Industry:** Exploring new opportunities and innovations in the pet products industry to meet the growing demand for modern solutions and technologies for pets. - **Wearable Technology Industry:** Leveraging wearable technology advancements to create innovative solutions for pets, such as smart collars with advanced features. - **Pet Health and Wellness Industry:** Developing products and services focused on pet health and wellness, including technologies for monitoring and improving pets' overall well-being. ## Related on Trend Hunter - [AI Canine Health Collars](https://www.trendhunter.com/trends/cotons-ai-lifetrack-collar.md) - [Biometric GPS Canine Collars](https://www.trendhunter.com/trends/invoxia-smart-dog-collar.md) - [AI-Powered Dog Collars](https://www.trendhunter.com/trends/petpace-health-20.md) - [AI-Powered Dog Collars](https://www.trendhunter.com/trends/fi-series-3-plus.md) - [Pet-Monitoring Activity Trackers](https://www.trendhunter.com/trends/pawmate.md) - [AI-Driven Dog Collars](https://www.trendhunter.com/trends/aidriven-dog-collars.md) - [Satellite-Connected Pet Trackers](https://www.trendhunter.com/trends/satellai-pet-tracker.md) - [AI-Powered Dog Collars](https://www.trendhunter.com/trends/halo-collar.md) - [Wearable Smart Pet Devices](https://www.trendhunter.com/trends/whistle-health.md)