# Hybrid Dog Food Mixes RawMix50 is Half High-Protein Kibble and Half Freeze-Dried Meat and Organs By Laura McQuarrie | Published 2024-02-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rawmix50 References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/17896-new-zealand-pet-food-brand-introduces-granola-for-dogs) & [animalslikeus](https://www.animalslikeus.com/dog-food/)  [Animals Like Us](https://www.trendhunter.com/trends/beneo-1)' RawMix50 is a dog diet that bridges the gap between premium kibble and super-premium freeze-dried and fresh diets. “Fully freeze-dried food is expensive and ‘fresh’ foods are not only expensive, but messy to serve,” said Rob Achten, co-founder and chief executive officer of Animals Like Us, “We set out to create a safe, convenient and less expensive way for consumers to deliver the health benefits of a raw diet.” Available in recipes like Cage-Free Chicken, Grass-Fed Beef and Grass-Fed Lamb, RawMix50 is ready to serve dry or with added water to create a gravy-like consistency. Texturally, the mix of 50% [high-protein kibble](https://www.trendhunter.com/trends/4health-shreds) and 50% [freeze-dried inclusions](https://www.trendhunter.com/trends/vital-essentials) is like a savory granola for dogs and it feeds into the humanification of pets, and pet food reflecting the preferences of pet owners. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 25% | Activity: 34% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Hybrid Pet Diets:** Blending premium kibble with freeze-dried meat creates a new market segment appealing to health-conscious pet owners. - **Convenient Pet Nutrition:** Offering ready-to-serve diets that combine dry kibble with freeze-dried ingredients caters to busy pet owners seeking convenience. - **Human-inspired Pet Food:** The adoption of savory granola-like textures in pet food reflects the growing trend of humanification in the pet industry. ### Industries Being Reshaped - **Pet Food Manufacturing:** Creating innovative pet food formulations combining kibble and freeze-dried components presents opportunities for product differentiation. - **Pet Health and Wellness:** Exploring new ways to deliver raw diet benefits through convenient and affordable solutions can revolutionize the pet health industry. - **Pet Retail and Distribution:** Adapting retail strategies to meet the demand for hybrid pet diets that appeal to modern pet owners can drive growth in the pet retail sector. ## Related on Trend Hunter - [Human-Grade Air-Dried Dog Foods](https://www.trendhunter.com/trends/full-moon-pure-protein.md) - [Freeze-Dried Dog Meals](https://www.trendhunter.com/trends/kibble-in-the-raw.md) - [Dehydrated Whole Food Mixers](https://www.trendhunter.com/trends/whole-food-mixer.md) - [Shelf-Stable Raw Pet Foods](https://www.trendhunter.com/trends/red-dog-blue-kat.md) - [Cage-Free Chicken Dog Foods](https://www.trendhunter.com/trends/freeze-dried-chicken-dog-food.md) - [Healthy Fusion Dog Kibbles](https://www.trendhunter.com/trends/redbarn-1.md) - [Affordable Human-Grade Dog Meals](https://www.trendhunter.com/trends/wholehearted-fresh-recipes.md) - [Freeze-Dried Pet Food](https://www.trendhunter.com/trends/freezedried-pet-food.md) - [Human-Grade Raw Dog Food](https://www.trendhunter.com/trends/maev.md)