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# Sketched Morbid Renderings
These Raw Toast Design Graphics are Endearing

By Sophia Pelka | Published 2012-04-09 | Updated 2012-04-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/raw-toast-design
References: [rawtoastdesign](http://www.rawtoastdesign.com/about/index.htm) & [feathertale](http://feathertale.com/author/kuhnj/)

Raw Toast Design renders highly engaging illustrations, centralizing the use of warm colors and simplistic composition. The concise and minimalist lines used are almost [child-like](https://www.trendhunter.com/trends/joyful-outlines), creating a nostalgic appreciation. Also, the works are heavily weighed by [character study](https://www.trendhunter.com/trends/moynat-x-kasing). Each work is highly distinctive, allowing the audience to sink into an individually created narrative. Designer Jesse Kuhn’s titles are the finishing touch on these alluring works. With names like ‘Poor Little Calimari,’ how could you resist?

RTD is operated by designer Jesse Kuhn, who received his BFA from Missouri State. His artistic vision and entrepreneurial spirit has allowed him a certain edge in his work, which is noticeable in these featured drawings. Beyond his personal project success, Kuhn also co-created the Quirkles books, a series of [educational children's books](https://www.trendhunter.com/trends/simple-drawing-ideas).

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 32% | Activity: 6% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Engaging Illustrations:** Creating engaging illustrations with warm colors and simplistic composition presents an opportunity for businesses to captivate their audience.
- **Character Study:** Exploring character study in artwork can inspire businesses to develop unique and distinctive branding strategies.
- **Nostalgic Aesthetic:** Embracing a nostalgic aesthetic in design and marketing can evoke a sense of nostalgia and emotional connection with consumers.

### Sectors Adopting This

- **Art and Design:** The art and design industry can leverage engaging illustrations and character study trends to create captivating artwork and branding for various clients.
- **Education and Publishing:** The education and publishing industry can incorporate engaging illustrations and character study in children's books to enhance the storytelling experience and educational value.
- **Marketing and Advertising:** Marketing and advertising agencies can tap into the nostalgic aesthetic trend to create compelling campaigns that resonate with consumers on an emotional level.

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