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# Geometrical Raw Soap Branding
Like Their Soaps, Rawganique's Packaging is Handmade

By Rebecca Byers | Published 2015-09-04 | Updated 2015-09-06 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/raw-soap
References: [retaildesignblog.net](http://retaildesignblog.net/2015/09/04/rawganique-packaging-by-peltan-brosz/)

Rawganique is a chemical-free line of soaps founded in 1997 by Thammarath Jamikorn and Klaus Wallner. The range of [handcrafted products](https://www.trendhunter.com/trends/black-labels) are made through a process that is centered on "end-to-end purity," with each of the items made in-house in safe environments. Jamikorn and Wallner are both described as "off-the-grid island homesteaders," a lifestyle that is observable in the products themselves.

Rawganique's intricate [packaging design](https://www.trendhunter.com/trends/blanco-1) was created by Peltan-Brosz Roland, a Budapest-based graphic designer. The Rawganique studio and manufacturing premises are located on Denman Island in Canada's Strait of Georgia.

The packaging is characterized by haphazard, geometrical strips on a yellow and off-white label that slides over the bars of soap. The Rawganique line also includes [bar shampoos](https://www.trendhunter.com/trends/shampoo-body-bar).

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 72% | Activity: 31% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Chemical-free Products:** Disruptive innovation opportunity: Develop a line of chemical-free personal care products that prioritize purity and eco-friendliness.
- **Handcrafted and Artisanal Packaging:** Disruptive innovation opportunity: Create unique and visually appealing packaging designs for handmade products, enhancing their perceived value and appeal.
- **Off-the-grid Lifestyles:** Disruptive innovation opportunity: Design products and services that cater to the needs and values of individuals pursuing an off-the-grid lifestyle.

### Who This Affects Most

- **Natural and Organic Personal Care:** Disruptive innovation opportunity: Develop a range of natural and organic personal care products, aligning with the growing consumer demand for healthier and eco-friendly options.
- **Graphic Design and Packaging:** Disruptive innovation opportunity: Offer innovative and custom-designed packaging solutions for various industries, revolutionizing the visual appeal and branding of products.
- **Sustainable Living and Self-sufficiency:** Disruptive innovation opportunity: Create products, technologies, and services that support sustainable living and self-sufficiency, empowering individuals to live off-the-grid.

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- [Canned Liquid Soaps](https://www.trendhunter.com/trends/niul-cosmetics.md)
