# Backpack-Shaped Snack Branding These Vegan and Raw Snacks are Packaged in Charming Boxes By Laura McQuarrie | Published 2016-11-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/raw-snacks References: [neuheiten.koelnmesse.net](http://neuheiten.koelnmesse.net/550/2016/de/products/view/product_id:27766/cat:33523) & [govinda-natur.de](https://www.govinda-natur.de/shop/rohkost/?p=1) To play up the name of its product, Govinda's 'BackPacker' raw snacks are packaged in shapely containers that are sculpted to look like real bags. The front of the [backpack-inspired packaging design](https://www.trendhunter.com/trends/redesigned-retail-packaging) includes illustrations of pockets, which contain depictions of the ingredients used in the product, as well as a shot of the final [raw and vegan snacks](https://www.trendhunter.com/trends/gosh-veg-bites) themselves. One of the other charming details is a buckle and a top flap, creating a closure system that imitates the way fabric bags are opened. As for the products themselves, the BackPacker snacks from Govinda come in a variety of healthful flavors, including cacao, lemon, ginger and carrot, which are powered by a few superfood ingredients like lucuma and chia seeds. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 11% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Backpack-inspired Packaging Design:** Brands can explore playful and unique packaging designs, inspired by everyday objects, to capture consumer attention and playfully communicate brand messaging - **Raw and Vegan Snacks:** Raw and vegan snacks have potential to appeal to consumers looking for healthful and sustainable food options - **Depictions of Ingredients on Packaging:** Including depictions of ingredients on product packaging can communicate the naturalness of a product and help foster trust with consumers ### Where This Applies - **Food and Beverage:** Businesses in the food and beverage industry can explore unique and playful packaging designs to differentiate their products and appeal to consumers looking for healthful and sustainable snack options - **Plant-based Foods:** Plant-based food companies can leverage the growing interest in raw and vegan snack options to expand their product lines and reach new consumers - **Superfoods:** Businesses using superfoods as ingredients can highlight their healthful properties and natural origins by including depictions of them on product packaging, building consumer trust and increasing product appeal ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Travel-Inspired Pretzel Packaging](https://www.trendhunter.com/trends/sabio.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Vibrant Snack Packaging Designs](https://www.trendhunter.com/trends/cooper-street-snacks.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Snacking-Friendly Granolas](https://www.trendhunter.com/trends/go-raw-snacking-granola.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Nostalgic Classic Snacks](https://www.trendhunter.com/trends/classic-snacks.md) - [Freezable Snack Boxes](https://www.trendhunter.com/trends/freezable-snack-box.md)