# Raw Salmon Branding Norwegian Fish Packaging is as Pure and Untreated as Its Contents By Amelia Roblin | Published 2015-02-05 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/raw-salmon-branding References: [thedieline](http://www.thedieline.com/blog/2015/2/4/limito-slow-food) & [2pigroup.pl](http://www.2pigroup.pl/) This raw salmon branding strategy benefits from the common use of untreated stock as a sign of wholesome contents. Norwegian Salmon is sold as [high quality seafood](https://www.trendhunter.com/trends/siesta-co) caught the northern oceanic region, free of preservatives and additives for a 100% pure and healthy supper. The brown papery pouch is left predominantly blank, marked only with limited semi-transparent inks for an [eco-friendly design](https://www.trendhunter.com/trends/north-coast-organic). Blue red and white mark the pink fish product with the colors that represent the good's country of origin – yet there's more direct labelling here. 2Pi Group Magda Pomaz die-cut the silhouette of a fish from the box, allowing the flesh to show through. This raw salmon branding scheme is straight with its message, just as it is with its food production process. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 81% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Untreated Packaging:** Using untreated stock as packaging material is a trend that emphasizes wholesome and natural contents, presenting opportunities for eco-friendly and clean-label brands. - **Minimalistic Design:** The use of limited semi-transparent inks in a predominantly blank packaging design is a trend that emphasizes eco-friendliness, simplicity and purity, and presents possibilities for minimalist brands. - **Die-cut Packaging:** Die-cutting the packaging to reveal the product inside is a trend that emphasizes transparency and authenticity, presenting opportunities for brands that prioritize clean-label, high-quality and artisanal goods. ### Industries Being Reshaped - **Seafood Industry:** The use of untreated stock packaging and minimalistic designs present disruptive innovation opportunities for seafood brands that target health and eco-conscious consumers. - **Organic Food Industry:** Die-cutting packaging to reveal the product inside presents disruptive innovation opportunities for organic food brands that prioritize transparency, authenticity and naturalness. - **Eco-friendly Packaging Industry:** The trend towards untreated stock and minimalistic design in packaging presents disruptive innovation opportunities for eco-friendly packaging companies that focus on sustainability and recyclability. ## Related on Trend Hunter - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Salmon Tempura-Style Strips](https://www.trendhunter.com/trends/blumar.md) - [Smoked Fish Tins](https://www.trendhunter.com/trends/fishwife.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Premium Antibiotic-Free Salmon](https://www.trendhunter.com/trends/antibioticfree-salmon.md) - [Sashimi-Quality Salmon Treats](https://www.trendhunter.com/trends/finfare-pet-foods.md) - [Oven-Ready Salmon Meals](https://www.trendhunter.com/trends/salmon-meals.md) - [Modern Fish Oil Packaging](https://www.trendhunter.com/trends/modern-fish-oil.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md)