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# Models Wearing Raw Meat
Clayton Cubitt's ‘Raw Flesh' Series Will Shock Vegans

By Cowbag | Published 2009-03-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/raw-meat-fashion-models-who-are-fit-as-a-butchers-dog
References: [eatmedaily](http://www.eatmedaily.com/2009/03/raw-flesh-photo-series-by-clayton-cubit-food-art/) & [claytoncubitt](http://www.claytoncubitt.com/)

Clayton Cubitt has done a photographic series featuring photos of [models wearing meat](https://www.trendhunter.com/trends/porridge-dress). The meat applied to each model’s skin makes me think of one of Hannibal Lecter’s victims.

The “Raw Flesh” photo series by Clayton Cubitt was part of a cover feature for a 2008 issue of Zink Magazine. Gory, yet brilliant.

**Implications** - The use of such [shocking, politically controversial pieces](https://www.trendhunter.com/trends/mwcurated) such as this Raw Flesh series will place a publication or website in a certain light. Though some will not appreciate the display of such images, others will revere the site or magazine as [avant garde and rebellious](https://www.trendhunter.com/trends/dirty-looks). Others in the media industry would be wise to learn from this example.

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 88% | Activity: 73% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Controversial Photography:** There exists a trend towards creating controversial photographs which can stir up emotions and reactions in viewers.
- **Avant Garde Publications:** Publications or websites that produce controversial content can attract a niche audience, positioning themselves as avant-garde and rebellious.
- **Shock Advertising:** Brands may utilize controversial or shocking images to attract attention and generate buzz for their products or services.

### Sectors Adopting This

- **Media:** Media companies can explore creating controversial content to attract a niche audience and stand out in a crowded market.
- **Fashion:** Fashion brands could utilize controversial content to challenge societal norms and promote their products in a unique way.
- **Advertising:** Advertising agencies can experiment with shock advertising and create unexpected campaigns to grab consumers' attention and generate buzz.

## Related on Trend Hunter

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- [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)
- [Bone-In Vegan Ribs](https://www.trendhunter.com/trends/premium-plant-based-ribs.md)
- [Body Artwork-Inspired Fashion](https://www.trendhunter.com/trends/body-tattoo.md)
