# Plastic-Free Vegan Chocolate Packaging Raw Halo Now Features New Branding and Eco Packaging By Michael Hemsworth | Published 2019-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/raw-halo References: [conveniencestore](https://www.conveniencestore.co.uk/products/raw-halo-goes-plastic-free-with-new-look-chocolate-bars/596458.article) & [rawhalo](https://rawhalo.com) The shift away from single-use plastic is continuing to gain momentum, which is evident through new initiatives by brands like Raw Halo that is seeing them opt for alternative packaging varieties. The [vegan chocolate brand](https://www.trendhunter.com/trends/ritter-sport-vegan-tower) has unveiled a new branding identity along with packaging that is [recyclable and plastic-free](https://www.trendhunter.com/trends/cocoyo-packaging) to further reinforce the ethical ethos of the product. The chocolate itself is sweetened with coconut sugar and made with other ethically-sourced plant-based ingredients, and comes in [seven dark varieties](https://www.trendhunter.com/trends/dark-chocolatecovered-snacks) as well as three mylk options. Founder Meg Haggar spoke about the brand saying that, "At Raw Halo, we believe in everyday luxuries that benefit mind, body and spirit. That’s why our chocolate is designed to be better in every sense, for you and the planet. We’ve created a luxury chocolate bar that’s healthier, more natural and better quality, making better-made and better-for-you the new benchmark for premium chocolate.” ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 60% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plastic-free Packaging:** Brands are choosing eco-friendly alternatives to single-use plastic packaging, presenting an opportunity for sustainable packaging innovation. - **Plant-based Ingredients:** Growing demand for plant-based food products creates an opportunity for innovation in alternative ingredients and flavor profiles. - **Ethical Branding:** Brands are emphasizing their ethical values and promoting sustainable and conscious production practices, creating a space for disruptive innovation in ethical branding strategies. ### Sectors Adopting This - **Consumer Packaged Goods:** The shift towards sustainable and eco-friendly packaging is an opportunity for innovation in the consumer packaged goods industry. - **Food & Beverage:** Growing demand for plant-based and ethically-sourced food products presents opportunities for innovation in the food and beverage industry. - **Luxury Goods:** The trend towards ethical and sustainable production in luxury goods presents an opportunity for innovation in the luxury goods industry. ## Related on Trend Hunter - [Indulgent Vegan Chocolates](https://www.trendhunter.com/trends/tcho.md) - [Paper-Packaged Chocolate Bars](https://www.trendhunter.com/trends/walkers-chocolates.md) - [Milk Chocolate-Inspired Vegan Treats](https://www.trendhunter.com/trends/loveraw-mlk-choc-bar.md) - [Vegan-Friendly Advent Calendars](https://www.trendhunter.com/trends/happi-advent-calendar.md) - [Plant-Powered Almond Chocolates](https://www.trendhunter.com/trends/almond-chocolate.md) - [Artisanal Vegan Chocolates](https://www.trendhunter.com/trends/lderach-vegan-chocolate.md) - [Minimally Processed Raw Chocolates](https://www.trendhunter.com/trends/rawmio-premium-raw-chocolate-bars.md) - [Plant-Based Easter Chocolate Ranges](https://www.trendhunter.com/trends/hp-easter-eggs.md) - [Creamy Milk-Free Chocolates](https://www.trendhunter.com/trends/milk-free-chocolate.md)