<!-- canonical: https://www.trendhunter.com/trends/raw-for-the-oceans -->
<!-- robots: noindex -->

# Eco-Friendly Jean Designs
'RAW for the Oceans 'Jeans are Fashionable and Good for the Environment

By Rahul Kalvapalle | Published 2014-02-25 | Updated 2014-03-09 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/raw-for-the-oceans
References: [blogs.wsj](http://blogs.wsj.com/speakeasy/2014/02/10/pharrell-williams-wants-you-to-get-happy-in-jeans-made-from-litter/) & [g-star](https://www.g-star.com/en_us/rawfortheoceans/?utm_source=youtube&utm_medium=social&utm_content=post)

RAW for the Oceans is a line of jeans that will be manufactured using recycled plastic pulled out of the ocean.

The project is planned as a long-term collaboration between [leading Dutch denim brand](https://www.trendhunter.com/trends/springsummer-2025-denim-collection) G-Star Raw and eco-thread manufacturer [Bionic Yarn](https://www.trendhunter.com/trends/stormshadow-parka), which counts Pharrell Williams as its Creative Director. On announcing the tie-up, Pharrell said that denim was the perfect category to show off Bionic Yarn’s impressive eco-thread manufacturing abilities because “everyone has jeans in their closet”.

This collection and the buzz it has created is testament to the fact that product popularity and eco-consciousness need not be mutually exclusive; in fact you can leverage environmentally friendly strategies to your advantage in what is a win-win for everyone: manufacturers, consumers and the planet. The Raw for the Oceans jeans are slated to hit stores August 2014.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 37% | Activity: 83% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Eco-friendly Fashion:** The trend towards eco-friendly fashion presents an opportunity for companies to create sustainable clothing options that appeal to consumers.
- **Circular Fashion:** The concept of circular fashion, where materials are recycled and reused, is a disruptive innovation opportunity for the fashion industry.
- **Sustainability in Manufacturing:** The trend towards sustainability in manufacturing is an opportunity for companies to reduce their environmental impact and appeal to environmentally-conscious consumers.

### Where This Applies

- **Fashion Industry:** The fashion industry has the opportunity to create sustainable clothing options that appeal to environmentally-conscious consumers.
- **Textile Industry:** The textile industry can leverage advancements in eco-thread manufacturing to create sustainable and environmentally-friendly clothing options.
- **Manufacturing Industry:** The manufacturing industry has the opportunity to reduce its environmental impact and appeal to environmentally-conscious consumers by adopting sustainable practices and materials.

## Related on Trend Hunter

- [Sustainable Stonewashed Denim](https://www.trendhunter.com/trends/guess-airwash.md)
- [Eco-Friendly Denim Dyes](https://www.trendhunter.com/trends/retro-dye.md)
- [Organic Cotton Denim Capsules](https://www.trendhunter.com/trends/icon-denim-la.md)
- [Eco-Conscious Denim Collections](https://www.trendhunter.com/trends/mango-jeans.md)
- [Sustainable Denim Brand Collabs](https://www.trendhunter.com/trends/amber-valletta-x-triarchy.md)
- [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md)
- [Eco-Friendly Fashion Color Dyes](https://www.trendhunter.com/trends/cone-denim-1.md)
- [Denim-Wrapped Private Planes](https://www.trendhunter.com/trends/gstar-raw1.md)
- [Sustainable Yacht Crew Uniforms](https://www.trendhunter.com/trends/national-marine-suppliers.md)