# Raw Fish Burgers Sushiro's 'Saba Burger' is Made with a Slice of Uncooked Mackerel By Laura McQuarrie | Published 2016-11-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/raw-fish-burger References: [technabob](http://technabob.com/blog/2016/11/14/sushi-burger/) & [akindo-sushiro.co.jp](https://www.akindo-sushiro.co.jp/campaign/detail.php?id=361) While it's certainly not uncommon to find [fish burgers](https://www.trendhunter.com/trends/wildcaught-cod) on the menu at many fast food establishments, a raw fish burger is something that consumers will only find at [Sushiro](https://www.trendhunter.com/trends/black-thunder). The 'Saba Burger' trades in the traditional beef patty for a series of sushi-inspired ingredients such as [sushi vinegar rice](https://www.trendhunter.com/trends/tsukimi-mocchi-teriyaki-ginger-burger), shiso and a spicy wasabi-mayo sauce. The meat of the burger is made from a piece of raw mackerel fish with the skin still on it. In Japan, the sushi chain Sushiro is known for a number of its inventive menu items, such as egg sushi that's been made in the style of a Western breakfast and cooling melon beverages that are sold in real melon bowls with crazy straws. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 18% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Raw Fish Burgers:** The trend of incorporating raw fish in burgers is a potential innovation opportunity for the food industry looking to spice up their menu options. - **Sushi-inspired Fast Food:** The trend towards incorporating sushi flavors and ingredients into fast food is an opportunity for fast food chains to offer healthier and more diverse options. - **Inventive Menu Items:** The trend towards imaginative and unique menu items is an opportunity for restaurants to stand out and attract more customers. ### Sectors Adopting This - **Fast Food:** Many fast food chains can use the trend towards healthier, more diverse menu options to differentiate themselves from competitors. - **Fish Products:** The trend towards incorporating raw fish in burgers is a potential innovation opportunity for the fish products industry to create new products and increase demand for their products. - **Sushi Restaurants:** Sushi restaurants can expand their customer base by incorporating sushi flavors and ingredients into fast food to attract those who prefer quick and convenient options. ## Related on Trend Hunter - [Curried Salmon Sandwiches](https://www.trendhunter.com/trends/japanese-curry-salmon-sandwich.md) - [Alt Seafood Burgers](https://www.trendhunter.com/trends/salmonish-burger.md) - [Sustainably Sourced Salmon Burgers](https://www.trendhunter.com/trends/sustainably-sourced-salmon-burgers.md) - [Make-at-Home Rice Burgers](https://www.trendhunter.com/trends/japanese-rice-burgers.md) - [Satisfying Rice-Made Bun Burgers](https://www.trendhunter.com/trends/7eleven-rice-burger.md) - [Umami Vegan Burgers](https://www.trendhunter.com/trends/plant-based-salmon-burger.md) - [Crispy Vegan Fish Burgers](https://www.trendhunter.com/trends/vegan-fish-burger.md) - [Bread-Based Sushi Foods](https://www.trendhunter.com/trends/doughmakase.md) - [Super Spicy Squid Sandwiches](https://www.trendhunter.com/trends/squid-devil-burger.md)