# Brightly Hued Autotecture RAW Design Creates Playful Aesthetic for MINI Dealership By Kim Graham & Associates | Published 2010-12-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/raw-design-mini References: [azuremagazine](http://azuremagazine.com/newsviews/blog_content.php?id=1528) Ramping up design standards for international brands, RAW design has created a striking graphic aesthetic for Canada’s first full service MINI dealership. The 20,000 square foot MINI flagship in Toronto breathes new life into the surrounding [post-industrial area](https://www.trendhunter.com/trends/malingoetz-1) currently in transition. It features extensive glazing, playful colors and friendly rectangular showroom platforms, with which customers can easily interact from both inside and outside the building. Mirroring MINI’s fuel-efficient environmental outlook and competitively revving up sustainability standards for auto brands world wide, the MINI flagship features a green roof, a solar thermal hot water system and efficient foamed-in-place insulation system. Named 'Best Emerging Practice,' RAW design is known for its avant-garde thinking evidenced in the [refreshing MINI image](https://www.trendhunter.com/trends/retail-environment). ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 53% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Striking Graphic Aesthetic:** Opportunity for brands to create visually impactful and playful designs to enhance customer experience. - **Sustainability Standards for Auto Brands:** Potential to revolutionize the auto industry by incorporating green features and energy-efficient systems. - **Avant-garde Thinking:** Advantage for design firms to push boundaries and create innovative concepts for brand image. ### Where This Applies - **Automotive:** Opportunity for auto manufacturers to adopt sustainable practices and revolutionize dealership designs. - **Architecture/design:** Potential for architectural firms to incorporate visually striking elements and avant-garde thinking in building designs. - **Retail:** Advantage for retail businesses to create immersive and interactive experiences through unique and playful aesthetics. ## Related on Trend Hunter - [Futuristic Auto Micro Factories](https://www.trendhunter.com/trends/auto-micro-factory.md) - [Ultra-Slick Auto Retail Concepts](https://www.trendhunter.com/trends/latelier-alpine.md) - [Spaceship-Like Mini Sedans](https://www.trendhunter.com/trends/mini-concept-aceman.md) - [Monochromatic Cosmetic Clinics](https://www.trendhunter.com/trends/cosmetic-clinic.md) - [Tech-Centric Automotive Retailers](https://www.trendhunter.com/trends/mercedesbenz-kelowna.md) - [Compact Classically Inspired Cars](https://www.trendhunter.com/trends/mini-spaceman-hatchback.md) - [Reforged Automaker Designs](https://www.trendhunter.com/trends/charismatic-simplicity.md) - [Eye-Catching Residential Interior Designs](https://www.trendhunter.com/trends/residential-interior-design.md) - [Nature-Surrounded Miniature Homes](https://www.trendhunter.com/trends/the-mini.md)