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# Cookie Batter Packets
This Raw Cookie Dough Snack Can Be Cooked or Eaten on the Go

By Laura McQuarrie | Published 2016-01-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/raw-cookie-dough
References: [instagram](https://www.instagram.com/p/0Xq4iVvgyA/?taken-by=sccookiedough) & [sanclementecookiedoughco](http://sanclementecookiedoughco.com/)

The San Clemente Cookie Dough Co. produces portable packets of dairy-free and egg-free raw cookie dough that can be consumed in one of two ways. Those who love the taste of cookie batter will appreciate that they can snip off the top of the single-serving packet and squeeze to consume brownie and chocolate chip flavors. Alternatively, these [single-serving packets](https://www.trendhunter.com/trends/snacking-dough-birthday-cake) can be emptied out onto a tray for cooking.

Considering that many consumers with a sweet tooth go out of their way to purchase raw cookie dough for the purpose of eating it uncooked, these to-go snack packs provide a satisfying way to fuel up. Unlike many cookie mixtures on the market, these ones are [gluten-free](https://www.trendhunter.com/trends/frozen-cookie-dough) and prepared with organic ingredients.

## Trend Insights (Trend Hunter)

- Score: 1.7/10
- Popularity: 16% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Convenient Snack Packs:** The cookie batter packets offer a convenient and portable way to enjoy raw cookie dough or bake cookies.
- **Dairy-free and Egg-free Options:** The availability of dairy-free and egg-free cookie batter packets caters to the growing demand for allergen-friendly food products.
- **Gluten-free and Organic Ingredients:** The use of gluten-free and organic ingredients in the cookie batter packets taps into the rising preference for healthier and more natural food options.

### Sectors Adopting This

- **Ready-to-eat Snacks:** The ready-to-eat snack industry could explore creating similar portable packets of cookie dough or batter for on-the-go consumption.
- **Allergen-friendly Foods:** The allergen-friendly food industry can capitalize on the demand for dairy-free and egg-free alternatives by offering more convenient and ready-to-eat options like these cookie batter packets.
- **Health Food Products:** The health food industry can develop and market more gluten-free and organic snack options, inspired by the success of these cookie batter packets.

## Related on Trend Hunter

- [Cookie Dough Snack Bars](https://www.trendhunter.com/trends/dible-dough.md)
- [vegan Ready-to-Bake Cookie Doughs](https://www.trendhunter.com/trends/readytobake-cookie-dough1.md)
- [Cookie Dough Baking Kits](https://www.trendhunter.com/trends/cookie-dough-baking-kit.md)
- [Clean-Ingredient Cookie Doughs](https://www.trendhunter.com/trends/doughy.md)
- [Ready-To-Eat Vegan Cookies](https://www.trendhunter.com/trends/readytoeat-vegan-cookies.md)
- [Allergy-Friendly Cookie Doughs](https://www.trendhunter.com/trends/chocolate-chip-and-sugar-cookie-dough.md)
- [Cookie Dough Activity Kits](https://www.trendhunter.com/trends/cookie-dough-mixes.md)
- [Allergy-Friendly Cookie Doughs](https://www.trendhunter.com/trends/allergy-friendly-cookie-dough.md)
- [Protein Cookie Baking Mixes](https://www.trendhunter.com/trends/cookie-baking-mixes.md)
