# Raw Cacao Confections Honest Chocolate Keeps Things Pure for Max Nutrition Benefits By Katherinev123 | Published 2009-12-17 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/raw-chocolate References: [coolhunting](http://www.coolhunting.com/archives/2009/12/raw_chocolate_l.php) & [honestchocolate.co.za](http://www.honestchocolate.co.za/raw-organic-chocolate.html) Being a chocolate fiend, I will eat whatever chocolate is in front of me, so to be honest, I never really cared whether I was eating processed chocolate or ‘raw’ chocolate. More and more start-up chocolatiers, like [Honest Chocolate](https://www.trendhunter.com/trends/clean-plantbased-food) from South Africa, are focusing on the latter—and there’s a good reason. According to the Honest Chocolate site, raw chocolate essentially means the cacao beans used are unroasted, which preserves the [good nutrients and enzymes](https://www.trendhunter.com/trends/chocolove-bars) like polyphenols and magnesium. Therefore, raw chocolate is better for you. Honest Chocolate offers two different kinds of raw chocolate—dipped (with cacao nibs on top) and classic molded—which are both [sugar and dairy-free](https://www.trendhunter.com/trends/wild-west-chocolate). ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 29% | Activity: 28% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Raw Cacao:** Health-conscious consumers increasingly seek out raw cacao products for their superior nutrition benefits. - **Sugar-free Chocolate:** The demand for sugar-free chocolate products is rising, as consumers look for alternatives to conventional high-sugar snacks. - **Dairy-free Chocolate:** Dairy-free chocolate options are gaining popularity among lactose-intolerant and vegan consumers. ### Who This Affects Most - **Health Food:** Entrepreneurs in the health food industry can capitalize on the trend toward raw cacao by developing innovative snack and meal products that incorporate this ingredient. - **Confectionery:** Confectionery companies can innovate by experimenting with sugar-free and dairy-free chocolate products to cater to growing demand for healthier snack options. - **Plant-based:** Plant-based food manufacturers can tap into the trend toward dairy-free chocolate by developing new chocolate products that replace milk with non-dairy alternatives, such as nut-based milk or coconut milk. ## Related on Trend Hunter - [Low-Sugar Nutty Chocolate Treats](https://www.trendhunter.com/trends/behonest-chocolate-products.md) - [Raw Goji Berry Chocolates](https://www.trendhunter.com/trends/raw-chocolate-bar.md) - [Nostalgic Better-for-You Chocolates](https://www.trendhunter.com/trends/cookies-and-cream-bar.md) - [Functional Superfood Chocolates](https://www.trendhunter.com/trends/superfood-chocolates.md) - [Date-Sweetened Chocolate Bars](https://www.trendhunter.com/trends/naturally-sweetened-chocolate-bar.md) - [Beneficial Botanical Chocolate Bars](https://www.trendhunter.com/trends/yes-cacao-bars.md) - [Keto-Friendly Chocolate Treats](https://www.trendhunter.com/trends/behonest-keto-milk-chocolate-drops.md) - [Heart Health Dark Chocolates](https://www.trendhunter.com/trends/kocoatrait-dark-chocolates.md) - [Date-Sweetened Plant-Based Chocolates](https://www.trendhunter.com/trends/bon-appesweet.md)