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# Contrasting Suede Sneakers
New Balance Confirms the Launch of the 'Raw Amethyst/Team Orange' 990v3

By Kanesa D | Published 2022-07-08 | Updated 2022-07-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/raw-amethyst-team-orange
References: [hypebeast](https://hypebeast.com/2022/7/new-balance-990v3-raw-amethyst-team-orange-release-information) & [asphaltgold](https://www.asphaltgold.com/en/collections/launches)

[New Balance](https://www.trendhunter.com/trends/990v6-2) is introducing a new colorway of the popular ‘[990v3](https://www.trendhunter.com/trends/990v4-4)’ silhouette dubbed ‘Raw Amethyst/Team Orange.’ The new colorway spotlights a ‘Raw Amethyst’ pastel purple suede upper that rests on top of a navy mesh base. The ‘N’ logo that is seen on all of New Balance’s sneakers is now coated in a muted ‘Team Orange’ shade along with the lateral rear-quarter, tongue, and heel branding.

The sneaker comes with New Balance’s ENCAP-equipped sole unit in cream, gray, and black, giving the silhouette a chunky “dad shoe” aesthetic. Finished with contrasting white lining, navy laces, and gray accents on the toe box and side panels, the 'Raw Amethyst/Team Orange' arrives in unisex and kids sizing.

The New Balance 990v3 ‘Raw Amethyst/Team Orange’ arrives on the Asphalt Gold website on Jul 15, 2022.

Image Credit: New Balance

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 16% | Activity: 27% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Pastel Sneaker Colorways:** Opportunity for shoe brands to experiment with pastel colorways for popular sneaker silhouettes.
- **Chunky 'dad Shoe' Aesthetics:** Opportunity for shoe brands to expand their chunky 'dad shoe' offerings with various color options and new silhouettes.
- **Contrasting Color Accents:** Opportunity for shoe brands to incorporate bold and contrasting color accents in their sneaker designs for added visual interest.

### Where This Applies

- **Footwear:** Opportunity for the footwear industry to experiment with bold colorways and contrasting accents for popular sneaker silhouettes.
- **Fashion:** Opportunity for the fashion industry to embrace the chunky 'dad shoe' trend and incorporate them into their clothing lines with complementary color palettes.
- **Sportswear:** Opportunity for the sportswear industry to expand their sneaker offerings beyond traditional athletic wear with more fashion-forward designs and colorways.

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