# Personified Pasta Packaging Ravioli 'Uralskaya Metelitsa' by Brand-B is Deliciously Inviting By Jaime Neely | Published 2011-07-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ravioli-uralskaya-metelitsa References: [thedieline](http://www.thedieline.com/blog/2011/6/29/ravioli-uralskaya-metelitsa.html) & [brand-b.ru](http://www.brand-b.ru/) The way in which a company chooses to brand and market its product can make or brake its sales and the packaging for Ravioli 'Uralskaya Metelitsa' is a suitable example of what companies should do. The packaging for this Russian food brand, depicts a variety of scenarios and situations during which different characters are enjoying the product. Part of the packaging for Ravioli 'Uralskaya Metelitsa' uses a translucent material that is meant both as part of the design of the picture and to showcase the product itself. The packaging depicts the pasta as part of the ocean, a river, a cup of steaming tea, an instrument and as a bowl of soup. The colors are vibrant and the faces of the characters smiling and happy. **Implications** - Consumers are easily drawn to products with which they feel at ease or a sense of familiarity. Businesses that are able to create products with which consumers can create a personal relation will benefit tremendously. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 37% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Personification Packaging:** Brands that use personification in their packaging can create a personal relationship with their consumers. - **Translucent Packaging:** Using translucent materials in packaging design can be used to showcase the product while also being a part of the design. - **Vibrant Packaging:** Bright and happy packaging with vibrant colors can draw consumers towards a product. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can benefit from using personification, translucency and vibrant colors in their packaging design to connect with their consumers at a personal level. - **Consumer Goods:** Consumer goods companies can incorporate personification and vibrant colors in their packaging design to create a sense of familiarity and draw in consumers. - **Packaging Industry:** Using translucent materials and vibrant colors in packaging design can be an innovative opportunity for the packaging industry to provide appealing and creative packaging solutions to their clients. ## Related on Trend Hunter - [Modern Organic Pasta Packaging](https://www.trendhunter.com/trends/flour-water.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Croissant-Shaped Pastas](https://www.trendhunter.com/trends/crocchi.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Adorable Cat Milk Cartons](https://www.trendhunter.com/trends/adorable-blue-cat.md) - [Convenient Cherry Tomato Boxes](https://www.trendhunter.com/trends/special-edition-cherry-tomato.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md)