# Time-Travelling Campaigns The Raving Rabbids Travel in Time Video Takes You on an Adventure By Chalaine Mantha | Published 2011-02-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/raving-rabbids-travel-in-time References: [vimeo](http://www.vimeo.com/19567761) & [akamastudio](http://www.akamastudio.com/) Akama has received with the Best Advertising Award at the 2011 Imagina award ceremony for their Raving Rabbids Travel in Time video. The Raving Rabbids have a series of other unique and fun videos that showcase Akama's digital talents. The video is smart, funny and the graphics are amazing. Raving Rabbids Travel in Time takes you on a magical journey where you come across familiar characters such as Arthur from The Sword and the Stone. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 27% | Activity: 74% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Enhanced Video Advertising:** Using high-quality graphics and engaging storytelling to create smart and funny video advertisements. - **Interactive Gaming Campaigns:** Incorporating beloved characters into interactive gaming experiences for a more immersive advertising campaign. - **Digital Storytelling:** Creating unique and entertaining digital narratives that showcase a company's expertise and creativity. ### Who This Affects Most - **Advertising:** Opportunity for advertising agencies to leverage enhanced video advertising techniques to capture audience attention and deliver memorable brand messages. - **Gaming:** Opportunity for game developers to collaborate with brands and create interactive gaming campaigns that effectively promote products or services. - **Digital Media:** Opportunity for digital media companies to specialize in creating compelling digital narratives that captivate audiences and elevate brand storytelling. ## Related on Trend Hunter - [Anime-Style Travel Ads](https://www.trendhunter.com/trends/animated-travel-ads.md) - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Cinematic Video Game Spots](https://www.trendhunter.com/trends/droga5s-wake-up.md) - [Vibrantly Comedic Travel Campaigns](https://www.trendhunter.com/trends/bookingyeah-campaign.md) - [Toy-Doll-Starring Travel Spots](https://www.trendhunter.com/trends/going-places-with-ken.md) - [Vacation Rental Campaigns](https://www.trendhunter.com/trends/airbnb-1.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md) - [Review-Based Marketing Campaigns](https://www.trendhunter.com/trends/amazon-campaign.md)