# Electric Rave-Ready Clothing This Rave-Appropriate Clothing Collection Keeps the Party Glowing By Olivia Singh | Published 2015-02-12 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/rave-party-attire References: [facebook](https://www.facebook.com/ElectricStyles/timeline) & [electricstyles](http://www.electricstyles.com/) If you are a party-animal and a rave enthusiast, the new Rave Party Attire by Electric Styles should be your next party gear. Electric Styles's Rave Party Attire caters exclusively to the Generation Y who enjoy the [night life](https://www.trendhunter.com/trends/unvrs-and-offwhite) of cities like New York, L.A., Tokyo and Miami. The Rave Party Attire, available at the brand's website, currently offers everything from [light-up wire bras](https://www.trendhunter.com/trends/hally-hair-1), to hats, dresses, eyewear and even bowties. The bowties demonstrate how the brand is able to market its products to a variety of consumer groups. While bowties are something typically worn at a wedding versus an [all-night dance party](https://www.trendhunter.com/trends/fitness-rave), the design merges sophistication and playfulness in the perfect way. The collection of light-up options ensure the party will stay lit until dawn. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 86% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Light-up Fashion:** The trend of light-up clothing and accessories for parties and events presents opportunities for innovative designs and materials. - **Rave Fashion:** The rave fashion trend caters to the Generation Y market who enjoy nightlife, creating room for disruptive innovation in clothing design and technology. - **Sophisticated Playfulness:** The combination of sophistication and playfulness in fashion, as demonstrated by Electric Styles' bowties, offers opportunities to create unique and fun clothing options for various occasions. ### Who This Affects Most - **Fashion Retail:** The fashion retail industry can benefit from incorporating light-up fashion options, attracting customers looking for unique party attire. - **Nightlife and Entertainment:** The nightlife and entertainment industry can tap into the rave fashion trend to create immersive experiences and attract party-goers with innovative designs and collaborations. - **Event Planning and Production:** Event planning and production companies can explore light-up fashion as a way to enhance and differentiate their events, offering attendees a distinct and visually captivating experience. ## Related on Trend Hunter - [LED-Infused Festival Fashion](https://www.trendhunter.com/trends/tinsel-arcade.md) - [Unique Long-Lasting Costumes](https://www.trendhunter.com/trends/rave-and-festival-fashion.md) - [Club-Culture-Inspired Cheese Events](https://www.trendhunter.com/trends/cheese-rave.md) - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Music-Synced Party Lights](https://www.trendhunter.com/trends/jbl-partylight.md) - [Reactive Party Lighting](https://www.trendhunter.com/trends/lightboks.md) - [Immersive Digital Raves](https://www.trendhunter.com/trends/antibody-club.md) - [Nostalgic Brunch Experiences](https://www.trendhunter.com/trends/electric-brunch.md) - [Y2K-Inspired Neon Light Art](https://www.trendhunter.com/trends/neon-light-art.md)