# Eclectic Seaside Editorials The 'Rave New World' Vogue UK Shoot is Surfwear Chic By Jana Pijak | Published 2012-04-23 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rave-new-world References: [designscene.net](http://www.designscene.net/2012/04/karmen-pedaru-british-vogue.html) The 'Rave New World' [Vogue](https://www.trendhunter.com/trends/no-rules-club) UK editorial stars Karmen Pedaru and is featured in the publication's May 2012 issue. The supermodel poses on a sandy beach, sporting a slew of eclectic designer pieces styled by Jane How. Alasdair McLellan captures Karmen in this lazy summer shoot, showcasing a mix of striking monochromatic and color-enriched images. This carefree and casual portrait series highlights comfortable wardrobe selects from the likes of Yves Saint Laurent, Burberry Prorsum, Stussy and Isabel Marant. These high-end garments are paired with a few of the stylist's own eccentrically vintage favorites. The 'Rave New World' Vogue UK editorial shines a spotlight on summer styles inspired by a 90s raver aesthetic. From vibrant prints to in-your-face logos, this fashion story is visually vivid. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 85% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Eclectic Surfwear:** Opportunity for designers to create bold and unconventional surfwear pieces with a mix of vibrant prints and logos. - **Casual Summer Portraits:** Chance for photographers to capture carefree and casual portrait series that highlight comfortable wardrobe selects. - **90s Raver Aesthetic:** Potential for fashion brands to incorporate the vibrant and bold styles of the 90s raver aesthetic into their collections. ### Industries Being Reshaped - **Fashion Photography:** Photographers specializing in fashion photography can explore capturing casual summer portraits and eclectic surfwear. - **Designer Clothing:** The fashion industry can embrace the opportunity to create high-end and unconventional surfwear pieces inspired by the 90s raver aesthetic. - **Editorial Styling:** Stylists can experiment with styling bold and vibrant prints, logos, and vintage favorites to create unique looks for photo shoots. ## Related on Trend Hunter - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Collaborative Fashion-Centric Capsules](https://www.trendhunter.com/trends/vivienne-westwood-and-palace.md) - [Brand Staple-Highlighting Luxe Fashion](https://www.trendhunter.com/trends/rathbonenewman.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md)