# Club Kid Editorials Rave in Vaga #2 Does the Hard-Partying Nightlife Scene Proud By Marissa Brassfield | Published 2011-06-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rave-in-vaga-2 References: [designscene.net](http://www.designscene.net/2011/06/jeremy-scott-vaga.html) & [vagazine](http://www.vagazine.com/) Rave in Vaga #2 is the sort of editorial that'll make you think twice about heading to your neighborhood bar this weekend -- it's all about the [crazy club scene](https://www.trendhunter.com/trends/cheese-rave). Photographer Michael Donovan captured model Alisa in [frenetic fashion](https://www.trendhunter.com/trends/day-3-capsule-2) from Jeremy Scott and [Adidas](https://www.trendhunter.com/trends/fitness-rave) by Jeremy Scott. Alisa played the part of out-of-control party girl perfectly, straddling open doors, screaming and clapping to the beat, and dancing her heart out for Rave in Vaga #2. Fashion editor Fernando Lahoz added green extensions to Alisa's brown hair in keeping with the raver theme, while makeup artist Isaac Olaizola kept things relatively natural -- as if she'd applied her own makeup at home. Rave in Vaga #2 captures the life of a club kid perfectly. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 40% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Rave Culture Fashion:** Opportunity for fashion brands to create and market clothing and accessories inspired by the vibrant and energetic style of the club scene. - **Nightlife Photography:** Demand for photographers specializing in capturing the vibrant and dynamic atmosphere of clubs and parties for editorial and promotional content. - **DIY Club Makeup:** Potential for beauty brands to develop tutorials and products that enable consumers to create their own bold and expressive club-inspired makeup looks. ### Sectors Adopting This - **Fashion:** Fashion brands can cater to the club kid aesthetic by incorporating rave culture-inspired designs and accessories into their collections. - **Photography:** Photographers can specialize in capturing the energy and excitement of the nightlife scene, providing unique and compelling visuals for publications and promotional materials. - **Beauty:** Beauty brands can tap into the demand for club-ready makeup by offering innovative products and tutorials that help consumers create their own bold and unconventional looks. ## Related on Trend Hunter - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Dynamic NFT Magazines](https://www.trendhunter.com/trends/vogue-singapore-magazine.md) - [Nightlife Fashion Collabs](https://www.trendhunter.com/trends/unvrs-and-offwhite.md) - [Immersive Digital Raves](https://www.trendhunter.com/trends/antibody-club.md) - [Unique Long-Lasting Costumes](https://www.trendhunter.com/trends/rave-and-festival-fashion.md) - [Limited-Edition Nightclub Prints](https://www.trendhunter.com/trends/studio-54.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md)