# Ultra-Fresh Coffee Subscriptions RAVE Coffee Roasts, Packages and Ships Its Coffee on the Same Day By Laura McQuarrie | Published 2017-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rave-coffee References: [ft](https://www.ft.com/content/8929735e-e350-11e6-8405-9e5580d6e5fb) & [ravecoffee](https://ravecoffee.co.uk/collections/coffee-subscription) With the 'RAVE Roaster's Choice Subscription,' a coffee lover receives a different 250-gram bag of single-origin coffee each month, which is roasted, packaged and dispatched on the same day for the utmost freshness. To further ensure that these [coffee subscription boxes](https://www.trendhunter.com/trends/specialty-coffee-collection) can be in the hands of the recipient in as timely a manner as possible, the packaging is a letterbox-friendly size. As someone who is interested in ethical, single-origin coffee will be curious about the story behind the coffee beans themselves, RAVE Coffee takes care to include details on the farm and tasting notes. With the first delivery of a subscription, RAVE Coffee also includes a [brewing guide](https://www.trendhunter.com/trends/thebeangeek) that helps consumers make the most of their brew. Because this particular coffee subscription emphasizes freshness and boasts a letterbox-friendly design, it makes a great gift for a coffee lover. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 34% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Freshness-focused Subscriptions:** Opportunity to disrupt the subscription industry by emphasizing same-day roasting, packaging, and shipping for maximum freshness. - **Single-origin Coffee Demand:** Potential for innovation in sourcing and storytelling to meet the growing demand for ethical and traceable coffee beans. - **Enhanced Consumer Experience:** Disruptive opportunity lies in providing comprehensive brewing guides and personalized recommendations to enhance the coffee experience. ### Industries Being Reshaped - **Subscription Services:** Disruptive potential in the coffee subscription market by offering same-day roasting, packaging, and delivery. - **Coffee Roasting and Packaging:** Opportunity to innovate in the roasting and packaging industry to cater to the demand for fresh and ethically-sourced coffee. - **Coffee Accessories and Guides:** Disruptive potential in providing brewing guides and personalized recommendations to enhance the consumer experience and elevate the coffee accessory market. ## Related on Trend Hunter - [Tailored Coffee Subscription Sets](https://www.trendhunter.com/trends/dekf-coffee-roasters.md) - [Subscription-Based Coffee Services](https://www.trendhunter.com/trends/noma-kaffe.md) - [Barista-Quality Coffee Subscriptions](https://www.trendhunter.com/trends/baristaquality-milk.md) - [Subscription-Based Decaf Gift Options](https://www.trendhunter.com/trends/specialty-decaf-offerings.md) - [Functional Coffee Subscription Services](https://www.trendhunter.com/trends/zend-coffee.md) - [Ultra-Premium Coffee Subscription Services](https://www.trendhunter.com/trends/podium-coffee-club.md) - [Around-the-World Coffee Boxes](https://www.trendhunter.com/trends/aroundtheworld-coffee.md) - [Ethically Sourced Coffee Subscriptions](https://www.trendhunter.com/trends/ethically-sourced-coffee.md) - [Indigenous Coffee Subscription Services](https://www.trendhunter.com/trends/native-root.md)