# 90s Hair Revivals The Rattail is Making a Comeback By Tisah Tucknott | Published 2009-06-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ratty-hairstyles-rattail References: [nowthatsnifty.blogspot](http://nowthatsnifty.blogspot.com/2009/05/rattails-hairstyle-world-could-do.html) We recently brought you the [return of the mullet](https://www.trendhunter.com/trends/mullet), but here is a more miniature version of the forbidden hairstyle. From the photos in the gallery, you can tell that the rattail is a long piece of hair that is purposely left to grow on its own near the nape of the neck. From rattails that curl naturally to ones that are [braided](https://www.trendhunter.com/trends/textured-clipin-hair), this gallery has a range of strands that seem to be making an unfortunate comeback. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 55% | Activity: 42% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgia Hairstyles:** There is a trend toward reviving past hairstyles and updating them with modern twists, creating a ripe market opportunity for products and styling tools that combine vintage aesthetics with innovative technology. - **Individualized Hair Accessories:** As consumers gravitate toward niche and expressive personal styles, there is potential for companies to capitalize on the demand for individualized accessories that enable wearers to customize their hair looks, such as rattail beads or unique hairpins. - **Diverse Representation in Hairstyling:** With the growing importance of inclusivity and diversity, brands can innovate by incorporating diverse hair types and textures into their product lines and marketing strategies, catering to the unique needs of different hair types and cultures. ### Sectors Adopting This - **Hair Care Products:** There is demand for hair care products that target these hairstyles and appeal to consumers who want to recreate the look with modern twists, creating an opportunity for innovation in product formulations and packaging. - **Hair Styling Tools:** Tools that facilitate the creation of these hairstyles, such as curling irons or hair straighteners, may need to be updated or optimized with new features to cater to the different hair types and textures represented by this trend. - **Fashion and Beauty Accessories:** As individualized hair accessories become more popular, brands that specialize in complementary fashion and beauty products, such as jewelry and makeup, could benefit from creating lines that cater specifically to this trend. ## Related on Trend Hunter - [Beer-Branded Mullet Initiatives](https://www.trendhunter.com/trends/free-beer-2.md) - [Co-Branded Mullet Wigs](https://www.trendhunter.com/trends/mullet-wig-1.md) - [Hairstyle NFT Collections](https://www.trendhunter.com/trends/rodmans-barbershop.md) - [Record-Breaking Hair Flip Challenges](https://www.trendhunter.com/trends/k18hairflip-2026.md) - [Revived Nostalgic Puffer Jackets](https://www.trendhunter.com/trends/iconic-puffer-jacket.md) - [Flattering Retro Oversized Denim](https://www.trendhunter.com/trends/jnco.md) - [Bag-Shaped Hair Clips](https://www.trendhunter.com/trends/tresemm-x-luar.md) - [Revived Japanese Auto Brands](https://www.trendhunter.com/trends/ralliart.md) - [Inclusive Beauty Haircare Products](https://www.trendhunter.com/trends/fenty-hair.md)